Earlier today at the Luwansa Hotel in Jakarta, Tulodo, together with BeeHives and Simply Sensible, hosted a breakfast seminar on social marketing focused on innovations in social and behavior change. The hosts conducted a small experiment before the event by testing whether people would take the stairs or the lift from the hotel lobby. TheContinue reading Innovations in Social and Behavior Change in Indonesia
Tulodo to partner with Kopernik on Fire Up Central Java Clean Cookstove project in Indonesia
As part of Indonesia’s Ministry of Energy and Mineral Resources and World Bank Clean Stove Initiative (CSI), Tulodo is partnering with Kopernik to market cleaner cookstoves to poor households in Central Java. Tulodo’s role on the Fire Up Central Java Cleaner Cookstove project is to design and manage the marketing and community mobilisation activities, include formative research, marketing strategy, stakeholder engagement, capacityContinue reading Tulodo to partner with Kopernik on Fire Up Central Java Clean Cookstove project in Indonesia
How social marketing can ensure the success of clean cooking programs in Indonesia
Indonesia’s Ministry of Energy and Mineral Resources, together with the World Bank, announced a multi-phase program to introduce affordable, biomass-fueled cookstoves to the 24.5 million families – or 40 percent of households across Indonesia – who still use traditional biomass, mostly firewood, for cooking. For a stove program to succeed in Indonesia, we must frame the interventionContinue reading How social marketing can ensure the success of clean cooking programs in Indonesia
New report on use of behaviour change in clean cooking interventions for economic, health and environmental impact
A new report (available below) from a team led by Tulodo’s Nick Goodwin has found promising evidence for the effectiveness of behaviour change approaches in clean cooking interventions. Despite decades of effort, around 2.8 billion people still rely on solid fuels to meet domestic energy needs. There is robust evidence this causes premature death, chronic disease asContinue reading New report on use of behaviour change in clean cooking interventions for economic, health and environmental impact
Change agents at the USF Social Marketing Conference
Tulodo’s Nick Goodwin and Irma Martam attended the recent Social Marketing Conference, hosted by the University of South Florida. Irma was the recipient of the conference’s prestigious Fostering Equity Scholarship and attended the pre-conference Training Academy with social marketing practitioners and researchers from around the world. Nick’s plenary presentation focused on the use of change agents –Continue reading Change agents at the USF Social Marketing Conference