India‘s national ID card, “Aadhaar”, has technology that the government says will help eradicate poverty by 2030. The Aadhaar card has 12 digit number and stores identification and biometric data, including a photograph, eye scan, fingerprints and health information that is then stored in a national database. With this highly accurate identification, the Indian government expects the poor will more easily andContinue reading India’s National ID Cards Use Tech to Eradicate Poverty
At an alternative energy exhibition, students from energy clubs in various schools in Brunei were set a task to come up with ideas that incorporate green technologies such as solar- and hydro-electricity. One of these was a project called “Family Fitness For Energy”, created by the energy club of Menglait Secondary School. It shows how kinetic energy can be turnedContinue reading Brunei’s search for clean, alternative energy fuels students’ drive for innovation
As a small contribution to World Health Workers Week, 8-12 April, we’re telling you the story (via the Jakarta Globe) of 56 year old midwife Siti Aminah, one of 87,000+ midwives in Indonesia who deserve a prize for the amazing work they do to help poor people. Working in Jakarta’s slum areas, Siti turned her own minivan intoContinue reading Meet Siti Aminah – world champion health worker
Bangladesh has held the country’s largest ever measles and rubella vaccination campaign, aiming to reach 52 million children aged 9 months to 15 years, according to a UNICEF report. The campaign has seen thousands of vaccinators and volunteers cover more than 170,000 schools and 150,000 immunisation centres over a three-week period. Dr. Purabi Ahmed, project managerContinue reading Bangladesh launches largest ever measles and rubella vaccination campaign
We’re working on a new advocacy video for a client and have been comparing those with a message on poverty or social change. Here are 20 of our favorites, let us know yours! GetUp Australia: It’s Time (marriage equality) The Girl Effect: The clock is ticking (women and girls) Rainforest Alliance: Follow the frog Global Citizen: Top 5 mythsContinue reading 20 of the best videos to support social and behavior change
Kochi, India: Irma Martam will introduce Tulodo’s new AgentMaker concept this week at the Global Health Conference on Social Marketing and Franchising. AgentMaker is an innovative mobile platform that enables managers to identify and develop effective change agents to deliver and monitor social and behavior change programs. We’re pretty excited to start this process of bringingContinue reading Introducing Tulodo’s AgentMaker system
In an article published by The Good Men Project on International Men’s Day, Tulodo’s Nicholas Goodwin looks at solutions to the problems that affect both men and women, as well as those that will directly address men’s issues and enable men to play their unique role in the world.
Tulodo’s Nicholas Goodwin and Sarah O’Farrell have recently been awarded a new project, working with the UK’s Dept. for International Development (DFID) on the ‘Behaviour Change Study on Clean Cooking Effectiveness.’ Nick leads the team to research and produce a report on the effectiveness of behavior change interventions on clean cooking globally, including cost effectiveness analysis andContinue reading Tulodo leads new DFID project on clean cooking
The Gates Foundation’s Grand Challenges in Global Health initiative has issued Round 12 of its Explorations grant program. The latest round includes a new theme for grants: “Inciting Healthy Behaviors: nudge, disrupt, leapfrog, reach”. According to Gates, convincing people to take simple steps for their own health should be easy. But encouraging healthy behaviors is not straightforward. LivingContinue reading Gates Grand Challenges Round 12 grants: Inciting Healthy Behaviors: nudge, disrupt, leapfrog, reach
According to the Brunei Times, the Ministry of Health recently ran a three-day workshop on social marketing as part of Brunei’s emphasis on prevention of diseases and its increased efforts to promote healthy living. Held at the Health Promotion Centre, Hjh Zahrah Dato Paduka Hj Hashim, Acting Director General of the Ministry of Health noted theContinue reading Brunei adopts social marketing to address health issues
Swiss used clothing recycler I:Collect is planning to launch a Japanese subsidiary that will encourage shoppers to bring in their used garments in exchange for a voucher, according to the Asahi Shimbun. The company said it decided to launch Ico Japan Co. because the country is in the early adoption stage of recycling. “Japan is believedContinue reading Swiss firm I:Collect to start clothes recycling in Japan
The NZ Transport Agency has launched a new behavior change program to reduce the harm caused by drugged drivers. Safer Journeys aims to significantly reduce the incidence of drug-impaired driving, with fewer people losing their lives or suffering serious injuries. The same agency that brought us the highly acclaimed “Legend” campaign on drink driving, is nowContinue reading Safer Journeys: NZ drug driving campaign
China’s Center for Disease Control has released the “2013 China Tobacco Control Report” which calls for a comprehensive ban on tobacco advertising, promotion and sponsorship. China needs to make significant investments to change both social norms and behaviors around smoking, which will also help create a supportive environment for this new legislation. In China, between 2003 and 2008,Continue reading China to ban tobacco advertising, promotion and sponsorship?
Tulodo’s Nicholas Goodwin and Irma Martam have been awarded a new UNFPA Indonesia project, ‘Indonesian Youth in the 21st Century Mapping Project’. Tulodo will research and produce a report that maps social and behavior change programs focused on youth throughout Indonesia. Tulodo will undertake consultations with UN, government and donor agencies, as well as NGOs, privateContinue reading Tulodo awarded new UNFPA project: ‘Indonesian Youth in the 21st Century Mapping Project’
Indonesia’s Minister for Health, Dr Nafsiah Mboi, called on smokers, in conjunction with the holy month of Ramadan, to say no to smoking during the day, as well as the night. During Ramadhan, Muslims were expected to refrain from eating and various other acts during the day. Dr Mboi also encouraged the nation’s Muslims to avoidContinue reading Indonesia’s Minister for Health calls on Muslims to quit smoking during Ramadhan
Menkes Indonesia mencanangkan Imunisasi Lanjutan pada anak batita (bawah tiga tahun). Imunisasi lanjutan ini diberikan kepada semua anak usia 1,5 dan 2 tahun, guna meningkatkan kekebalan terhadap campak, difteri, pertusis, tetanus, hepatitis B dan Hib. Program penguatan kekebalan dengan program imunisasi lanjutan akan dimulai tahun ini di empat propinsi, yaitu Jawa Barat, Yogyakarta, Bali dan NusaContinue reading Menkes Indonesia mencanangkan Imunisasi Lanjutan pada anak batita
Unilever’s Lifebuoy brand has released a new campaign in India, called ‘Lifebuoy Secret Wash’, to encourage children to wash their hands with soap. There are three versions of the campaign – Cricket Champ, Bollywood Princess and Hulk Power. These combine the functional messages of handwashing with soap at critical times with fun actions based on sport, superheroesContinue reading Lifebuoy Secret Wash to encourage handwashing
Indonesia’s Youth and Sports Minister, Roy Suryo, made a keynote speech in Jakarta at the recent Indonesian Diaspora Youth Forum, in which he spoke on the theme, ‘Youth Strategy: Challenges and Opportunities Towards 21st Century’. The Minister said that the two biggest challenges facing young people in Indonesia are business and information technology. The MinisterContinue reading Minister Roy Suryo emphasises key challenges for Indonesia’s youth
The Australian National Preventive Health Agency (ANPHA*) has released its National Preventive Health Research Strategy (2013-2018). The model for this strategy is focused on knowledge supported by four interconnected blocks: Research: to support decisions and practice Supportive Systems: policies, funding mechanisms, information sharing, coalitions and data Culture: changing beliefs and patterns of behaviour People: enhancing skills,Continue reading Australia’s National Preventive Health Research Strategy 2013-2018
UNICEF was one of the first organizations to practice and advocate for the use of social and behavior change approaches. UNICEF sees behavior and social change as complementary techniques used to define and address people’s individual, interpersonal and social influences. UNICEF has a Communications for Development Division (C4D), which integrates social and behavior change approachesContinue reading UNICEF’s approach to social and behavior change
The Women Deliver 2013 conference was one of the largest gatherings of policymakers, advocates and researchers focused exclusively on women’s health and empowerment to date, bringing together over 4,500 participants from 149 countries in Kuala Lumpur from May 28 – 30, 2013. The conference featured a wide range of speakers, topics and events related to the healthContinue reading Women Deliver 2013 conference held in K.L.
India’s Department of AIDS Control (DAC) plans to hire a creative agency and has issued a call for expressions of interest. The Government of India has applied for funds from the World Bank towards the cost of the National AIDS Control Support Project (NACSP). The NACSP will be implemented by the DAC, part of the MinistryContinue reading India’s Department of AIDS Control and World Bank call for EOIs
Tulodo’s Nicholas Goodwin has been awarded a standing contract with AusAID to provide communications for development services to support the Australian aid program globally. This includes consulting and advice on strategic direction for programs; design, concept and implementation documents; monitoring and evaluation missions; training; technical assistance to other Australian Government agencies; and research and quality assurance services.Continue reading Tulodo awarded AusAID contract for communications for development services
Some people think social marketing is an import from the West, “discovered” by those who named it. Others see it as a universal approach to addressing social issues. The reality is nobody knows for sure. What we do know is that the Asia Pacific has a long tradition of social marketing practices and the first documentedContinue reading When did social marketing start?
Communities around the world face an unprecedented combination of issues that threaten their social, economic and cultural wellbeing. At the same time, there has never been such an enormous variety of information, tools and evidence available to deal with these issues. Yet many organizations still struggle to make an impact on the communities they aimContinue reading Welcome to Tulodo
If you’re reading this, then you’re probably looking for Tulodo – a social and behaviour change services firm from the people at Goodwin Collaboration. That’s great. But our new website is not quite ready, so please bear with us. We appreciate your patience and look forward to working with you soon. Please get in touchContinue reading We’ll be operational soon…