Tomorrow Indonesia celebrates 71 years of independence, during which time its citizens have enjoyed many freedoms. Every year, as the nation prepares to celebrate its birth, many question the health of its political, social and community life. There are those who lament the changing social and cultural norms that appear to undermine traditional community values, citing everything from Pokemon Go obsession to the rise in teenage pregnancies as proof of a deterioration in the national spirit. To address this, the government has responded with a ‘Mental Revolution’ campaign, urging change not just in attitude or behavior, but in the values that underpin society. But can it work?Continue reading Happy 17 August! Is Indonesia’s Mental Revolution under control?
Banyak orang yang tidak tertarik membahas pajak, namun ini penting karena tanpa uang pajak, negara tidak bisa melaksanakan program pembangunan. Setiap hari kita temukan pembahasan mengenai program amnesti pajak (tax amnesty), entah itu dalam berita televisi, kolom ekonomi atau melalui status media sosial. Namun belum jelas seberapa efektif peran pemerintah untuk menyukseskan program amnesti pajak ini, khususnya jika kita lihat alasan seseorang mau mengubah perilakunya.Continue reading Amnesti Pajak: Kamu bangga atau takut?
Satu bulan sudah Pokemon Go beredar di masyarakat, namun antusiasmenya tidak kunjung reda. Orang tua, para guru, bos-bos, tidak pernah menyangka akan ada sebuah permainan yang mampu mengubah kehidupan manusia. Anak-anak yang biasanya bermain gadget di sofa ruang tengah, sekarang menjadi lebih rajin mengelilingi kompleks di sekitar rumah mereka. Para pelajar yang biasanya memilih untuk berdiam di perpustakaan atau kantin saat jam istirahat, sekarang menjadi lebih suka mengelilingi lapangan. Karyawan kantor yang biasanya hanya duduk dan bekerja di kubikel mereka, sekarang menjadi lebih suka bolak-balik ke lobi kantor. Semua mereka lakukan demi satu tujuan: berburu Pokemon.Continue reading Pokemon Go Penyelamat Kehidupan
It might be hard for us to dream of a world without plastic. Life has become so convenient since its introduction. When we’re hungry, we can spontaneously buy food as we pass a supermarket or restaurant on our way home because there will be a plastic bag to help us. When we’re thirsty, we can pop into a mini market to buy a drink in a plastic bottle. Plastics, especially plastic bags, have become an integral part of modern life.Continue reading How Indonesia can create a fantastic life without plastic
Hari pertama masuk sekolah seringkali menjadi pengalaman yang mendebarkan. Entah itu perasaan takut karena akan bertemu dengan teman-teman baru, atau cemas karena memikirkan kegalakan guru yang mengajar. Ketika tiba tahun ajaran baru, pasti setiap orang akan mengalami hari pertamanya di sekolah, terlepas dari berapapun kelas mereka atau sepanjang apapun liburan yang mereka jalani sebelum masuk sekolah hari pertama. Akan tetapi, tahun 2016 menjadi tahun ajaran baru yang lebih istimewa daripada tahun-tahun sebelumnya di Indonesia. Kementerian Pendidikan dan Kebudayaan (Kemendikbud) pada tahun ini memberikan perhatian khusus terhadap Hari Pertama Sekolah dengan melakukan kampanye #HariPertamaSekolah.Continue reading Ada Apa dengan Hari Pertama Sekolah?
The change in behavior during Ramadhan not only affects the way people spend their money. In Indonesia, as the country with the largest number of Muslims, Ramadhan is the time for families, friends and relatives to gather to break the fast together (in Indonesian it is called ‘Buka Bersama’ or ’BukBer’). So, of course, Ramadhan also changes eating habits. Nielsen conducted research in Indonesia in 2011 and found that during Ramadhan, Indonesians behave the same way as people in UAE, Saudi Arabia, and Egypt. They spend more on food.Continue reading Fasting and its impact on Indonesian eating habits: myth and reality
Once again, a rape case has become a trending topic. It is because of a provocative article posted by Buzzfeed News. This case involved Brock Turner, a Stanford University student, who sexually assaulted an unconscious woman behind a dumpster. The article was very influential among the netizens, as reviewed by Adweek. For every person who shared it, 12 more people saw it.Continue reading How successful are anti-rape campaigns?
Isu pemerkosaan kembali menjadi sorotan publik dan kali ini disebabkan oleh sebuah artikel yang dipublikasi online oleh Buzzfeed News. Artikel tersebut mengulas tentang kasus pemerkosaan yang dilakukan oleh Brock Turner, seorang mahasiswa Stanford University terhadap seorang perempuan asing di belakang tempat pembuangan sampah. Sebagaimana yang dituliskan dalam Adweek, pengaruh dari artikel tersebut sangatlah kuat diContinue reading Sudah Berhasilkah Kampanye Pemerkosaan?
A new study by Deakin University’s Gary Sacks and colleagues has calculated the impact on Australia of a tax on sugary drinks, similar to the one that will come into effect in the U.K. in 2018. In their article in The Conversation, Sacks says 25 years after the introduction of the tax in Australia, there would beContinue reading Australia to tax sugary drinks?
Ini contoh bagus keuntungan yang ditawarkan untuk mengubah perilaku pengunaan air dan listrik. Semoga anda nikmati juga.
A new campaign from the New Zealand Transport Agency focuses on driver distraction, a serious road safety issue all over the world. It is often the initial cause of a chain of events that results in serious injury and too often death. There are many potential causes of driver distraction: objects, events, or activities both inside andContinue reading Hello: Awkward friendship moments save lives on the road
Earlier today at the Luwansa Hotel in Jakarta, Tulodo, together with BeeHives and Simply Sensible, hosted a breakfast seminar on social marketing focused on innovations in social and behavior change. The hosts conducted a small experiment before the event by testing whether people would take the stairs or the lift from the hotel lobby. TheContinue reading Innovations in Social and Behavior Change in Indonesia
A recent article in The Conversation reveals some of the excellent advances made in addressing the persistent and devastating impacts of a lack of access to sanitation. One interesting one is a business called Sanergy, which profits from providing clean toilet services and the collection and treatment of waste. Sanergy provides the toilets, keeps them clean, removes the waste, treats andContinue reading Social franchise to solve toilet trouble
Indonesia’s Ministry for Energy and Mineral Resources has released a new TV campaign as part of its ‘Indonesia is Energy Independent’ (Indonesia Mandiri Energi). The animated TV spot reveals a common tension in public campaigns of this type. The government often needs to fulfil its political priorities to communicate its achievements as well as work toContinue reading ‘Indonesia is Energy Independent’ campaign
Tulodo has been appointed by Kopernik to manage the Indonesia campaign to support the global Sustainable Energy for All (SE4ALL) agenda. Tulodo is working with Prodigy PR to produce the #IDWomen4Energy advocacy campaign on sustainable energy access in Indonesia. The campaign aims to engage Indonesians to change their behaviors and increase participation on issues relating to sustainable energy. WeContinue reading Tulodo appointed to manage Sustainable Energy for All campaign in Indonesia
While many conferences come and go, the news that Indonesia will host the 2015 International Conference on Family Planning (ICFP) is important. It’s important for family planning and it’s important for Indonesia and the Asia Pacific region. Family planning, long neglected in many parts of the world, is now experiencing something of a resurgence, especially in Indonesia. And this comesContinue reading Demographic bonus or planet threat? Why Indonesia is at the center of population debates and solutions.
Sex is fun, right? Tapi juga ada bahayanya. Untungnya, ada seks yg fun dan aman. Bagaimana caranya? Menurut Temanteman.org, aktivitas seksual yang aman tidak memiliki risiko penyebaran HIV atau penyakit lain. Gunakanlah pembatas untuk mencegah kontak dengan darah atau cairan seksual. Pembatas buatan yang paling umum adalah kondom untuk pria, juga ada kondom buat perempuan. Cairan pelumasContinue reading Sex is fun. Ini caranya…
Tulodo is in Port Moresby for a few days as part of its research project funded by Australia’s DFAT. So far we’ve had useful meetings and found an interesting variety of organisations working on social and behaviour change. Here is a selection of a few with some of their programs and initiatives: Susu Mamas: health services CPL Foundation:Continue reading Social and behaviour change in Papua New Guinea
It turns out most people quit smoking without any assistance, despite the push by big pharma to sell their products and services. While some people think cold turkey implies there are no “interventions”, years of efforts to change behaviours and social norms have probably produced the effect of an intervention on those who choose toContinue reading Cold turkey better than hot pharma for smoking cessation
Tulodo has been appointed by Australia’s Dept of Foreign Affairs and Trade (DFAT) to undertake a research project on philanthropic flows in the Asia Pacific region. Tulodo will research and produce a report on the financial flows and programs of philanthropic actors in the Asia Pacific region. This includes a literature review, field visits, mapping potential partners, developingContinue reading Tulodo appointed to undertake study on philanthropy in the Asia Pacific region
As part of Indonesia’s Ministry of Energy and Mineral Resources and World Bank Clean Stove Initiative (CSI), Tulodo is partnering with Kopernik to market cleaner cookstoves to poor households in Central Java. Tulodo’s role on the Fire Up Central Java Cleaner Cookstove project is to design and manage the marketing and community mobilisation activities, include formative research, marketing strategy, stakeholder engagement, capacityContinue reading Tulodo to partner with Kopernik on Fire Up Central Java Clean Cookstove project in Indonesia
Social networks – and the social support provided through them – can improve a person’s ability to gain access to new connections and information as well as to identify and solve problems. If this support can help to reduce uncertainty or help to produce desired outcomes, then a sense of personal control will also beContinue reading Mini insight on social networks and behaviour change
Indonesia’s Ministry of Energy and Mineral Resources, together with the World Bank, announced a multi-phase program to introduce affordable, biomass-fueled cookstoves to the 24.5 million families – or 40 percent of households across Indonesia – who still use traditional biomass, mostly firewood, for cooking. For a stove program to succeed in Indonesia, we must frame the interventionContinue reading How social marketing can ensure the success of clean cooking programs in Indonesia
A new report (available below) from a team led by Tulodo’s Nick Goodwin has found promising evidence for the effectiveness of behaviour change approaches in clean cooking interventions. Despite decades of effort, around 2.8 billion people still rely on solid fuels to meet domestic energy needs. There is robust evidence this causes premature death, chronic disease asContinue reading New report on use of behaviour change in clean cooking interventions for economic, health and environmental impact
Research by Fe Espino at the Research Institute for Tropical Medicine on dengue prevention in the Philippines shows how community trust is vital to the success of behaviour change programs. In 2010, the number of dengue cases in the Philippines rose from 37,101 in 2006 to 118,868. Dengue fever is caused by a virus transmitted by mosquitoes which are born inContinue reading Change agents make residents feel safer about dengue fever in the Philippines
Tulodo’s Nick Goodwin and Irma Martam attended the recent Social Marketing Conference, hosted by the University of South Florida. Irma was the recipient of the conference’s prestigious Fostering Equity Scholarship and attended the pre-conference Training Academy with social marketing practitioners and researchers from around the world. Nick’s plenary presentation focused on the use of change agents –Continue reading Change agents at the USF Social Marketing Conference
With all the discussion on nonprofit partnerships with the private sector, a Greenpeace campaign on Procter & Gamble reminds us that the corporation can also be the target of behaviour change campaigns. You may be familiar with P&G’s wildly popular video ‘’Thank You Mom’’, released for the Sochi Winter Olympics. Greenpeace has released a provocative spoof, “Hidden Truth“. WhileContinue reading Corporate behaviour change: Greenpeace takes on Procter & Gamble over commitment to mothers
An innovative approach to video sharing is engaging viewers in Singapore to reduce bullying. Singapore’s CABCY (Coalition Against Bullying for Children and Youth) together with the Harvest Centre for Research conducted nationwide research on bullying in Singapore in 2006. Data was collected from more than 4,000 students aged 7 to 16 years old and the results were surprising —Continue reading Share It to End It: Singapore bullying film shortens each time it is shared
June is Men’s Health Month in the US and to celebrate its 20th anniversary, we bring you the story of a creative way to change men’s health behaviours. According to the Men’s Health Resource Center, men are more likely to go long periods of time without going to the doctor, they’re less likely to adopt preventive health measures,Continue reading Nurse Nicole gives good advice to flirty men on Tinder
Mobile phones and other smart devices are helping us solve major public policy problems by providing direct personalised access to information. However according to the UNEP, the amount of e-waste being produced – including mobile phones and computers – could rise by as much as 500% over the next decade in some countries. In the making of computer equipmentContinue reading Are smartphones…”better”…for the environment?
According to the Myanmar Times, Population Services International (PSI) is working with telcos, Ooredoo and Telenor, to launch a mobile health app for pregnant women. This app will provide up to date information about health, antenatal care, health ministry services, nutrition, and even malaria prevention. According to a UN report, under-five mortality rates are estimated at 52 perContinue reading PSI and Myanmar telcos to launch mobile health information service
India‘s national ID card, “Aadhaar”, has technology that the government says will help eradicate poverty by 2030. The Aadhaar card has 12 digit number and stores identification and biometric data, including a photograph, eye scan, fingerprints and health information that is then stored in a national database. With this highly accurate identification, the Indian government expects the poor will more easily andContinue reading India’s National ID Cards Use Tech to Eradicate Poverty
At an alternative energy exhibition, students from energy clubs in various schools in Brunei were set a task to come up with ideas that incorporate green technologies such as solar- and hydro-electricity. One of these was a project called “Family Fitness For Energy”, created by the energy club of Menglait Secondary School. It shows how kinetic energy can be turnedContinue reading Brunei’s search for clean, alternative energy fuels students’ drive for innovation
As a small contribution to World Health Workers Week, 8-12 April, we’re telling you the story (via the Jakarta Globe) of 56 year old midwife Siti Aminah, one of 87,000+ midwives in Indonesia who deserve a prize for the amazing work they do to help poor people. Working in Jakarta’s slum areas, Siti turned her own minivan intoContinue reading Meet Siti Aminah – world champion health worker
Bangladesh has held the country’s largest ever measles and rubella vaccination campaign, aiming to reach 52 million children aged 9 months to 15 years, according to a UNICEF report. The campaign has seen thousands of vaccinators and volunteers cover more than 170,000 schools and 150,000 immunisation centres over a three-week period. Dr. Purabi Ahmed, project managerContinue reading Bangladesh launches largest ever measles and rubella vaccination campaign
We’re working on a new advocacy video for a client and have been comparing those with a message on poverty or social change. Here are 20 of our favorites, let us know yours! GetUp Australia: It’s Time (marriage equality) The Girl Effect: The clock is ticking (women and girls) Rainforest Alliance: Follow the frog Global Citizen: Top 5 mythsContinue reading 20 of the best videos to support social and behavior change
Kochi, India: Irma Martam will introduce Tulodo’s new AgentMaker concept this week at the Global Health Conference on Social Marketing and Franchising. AgentMaker is an innovative mobile platform that enables managers to identify and develop effective change agents to deliver and monitor social and behavior change programs. We’re pretty excited to start this process of bringingContinue reading Introducing Tulodo’s AgentMaker system
In an article published by The Good Men Project on International Men’s Day, Tulodo’s Nicholas Goodwin looks at solutions to the problems that affect both men and women, as well as those that will directly address men’s issues and enable men to play their unique role in the world.
Tulodo’s Nicholas Goodwin and Sarah O’Farrell have recently been awarded a new project, working with the UK’s Dept. for International Development (DFID) on the ‘Behaviour Change Study on Clean Cooking Effectiveness.’ Nick leads the team to research and produce a report on the effectiveness of behavior change interventions on clean cooking globally, including cost effectiveness analysis andContinue reading Tulodo leads new DFID project on clean cooking
The Gates Foundation’s Grand Challenges in Global Health initiative has issued Round 12 of its Explorations grant program. The latest round includes a new theme for grants: “Inciting Healthy Behaviors: nudge, disrupt, leapfrog, reach”. According to Gates, convincing people to take simple steps for their own health should be easy. But encouraging healthy behaviors is not straightforward. LivingContinue reading Gates Grand Challenges Round 12 grants: Inciting Healthy Behaviors: nudge, disrupt, leapfrog, reach
According to the Brunei Times, the Ministry of Health recently ran a three-day workshop on social marketing as part of Brunei’s emphasis on prevention of diseases and its increased efforts to promote healthy living. Held at the Health Promotion Centre, Hjh Zahrah Dato Paduka Hj Hashim, Acting Director General of the Ministry of Health noted theContinue reading Brunei adopts social marketing to address health issues
Swiss used clothing recycler I:Collect is planning to launch a Japanese subsidiary that will encourage shoppers to bring in their used garments in exchange for a voucher, according to the Asahi Shimbun. The company said it decided to launch Ico Japan Co. because the country is in the early adoption stage of recycling. “Japan is believedContinue reading Swiss firm I:Collect to start clothes recycling in Japan
The NZ Transport Agency has launched a new behavior change program to reduce the harm caused by drugged drivers. Safer Journeys aims to significantly reduce the incidence of drug-impaired driving, with fewer people losing their lives or suffering serious injuries. The same agency that brought us the highly acclaimed “Legend” campaign on drink driving, is nowContinue reading Safer Journeys: NZ drug driving campaign
China’s Center for Disease Control has released the “2013 China Tobacco Control Report” which calls for a comprehensive ban on tobacco advertising, promotion and sponsorship. China needs to make significant investments to change both social norms and behaviors around smoking, which will also help create a supportive environment for this new legislation. In China, between 2003 and 2008,Continue reading China to ban tobacco advertising, promotion and sponsorship?
Tulodo’s Nicholas Goodwin and Irma Martam have been awarded a new UNFPA Indonesia project, ‘Indonesian Youth in the 21st Century Mapping Project’. Tulodo will research and produce a report that maps social and behavior change programs focused on youth throughout Indonesia. Tulodo will undertake consultations with UN, government and donor agencies, as well as NGOs, privateContinue reading Tulodo awarded new UNFPA project: ‘Indonesian Youth in the 21st Century Mapping Project’
Indonesia’s Minister for Health, Dr Nafsiah Mboi, called on smokers, in conjunction with the holy month of Ramadan, to say no to smoking during the day, as well as the night. During Ramadhan, Muslims were expected to refrain from eating and various other acts during the day. Dr Mboi also encouraged the nation’s Muslims to avoidContinue reading Indonesia’s Minister for Health calls on Muslims to quit smoking during Ramadhan
Menkes Indonesia mencanangkan Imunisasi Lanjutan pada anak batita (bawah tiga tahun). Imunisasi lanjutan ini diberikan kepada semua anak usia 1,5 dan 2 tahun, guna meningkatkan kekebalan terhadap campak, difteri, pertusis, tetanus, hepatitis B dan Hib. Program penguatan kekebalan dengan program imunisasi lanjutan akan dimulai tahun ini di empat propinsi, yaitu Jawa Barat, Yogyakarta, Bali dan NusaContinue reading Menkes Indonesia mencanangkan Imunisasi Lanjutan pada anak batita
Unilever’s Lifebuoy brand has released a new campaign in India, called ‘Lifebuoy Secret Wash’, to encourage children to wash their hands with soap. There are three versions of the campaign – Cricket Champ, Bollywood Princess and Hulk Power. These combine the functional messages of handwashing with soap at critical times with fun actions based on sport, superheroesContinue reading Lifebuoy Secret Wash to encourage handwashing
Indonesia’s Youth and Sports Minister, Roy Suryo, made a keynote speech in Jakarta at the recent Indonesian Diaspora Youth Forum, in which he spoke on the theme, ‘Youth Strategy: Challenges and Opportunities Towards 21st Century’. The Minister said that the two biggest challenges facing young people in Indonesia are business and information technology. The MinisterContinue reading Minister Roy Suryo emphasises key challenges for Indonesia’s youth
The Australian National Preventive Health Agency (ANPHA*) has released its National Preventive Health Research Strategy (2013-2018). The model for this strategy is focused on knowledge supported by four interconnected blocks: Research: to support decisions and practice Supportive Systems: policies, funding mechanisms, information sharing, coalitions and data Culture: changing beliefs and patterns of behaviour People: enhancing skills,Continue reading Australia’s National Preventive Health Research Strategy 2013-2018
UNICEF was one of the first organizations to practice and advocate for the use of social and behavior change approaches. UNICEF sees behavior and social change as complementary techniques used to define and address people’s individual, interpersonal and social influences. UNICEF has a Communications for Development Division (C4D), which integrates social and behavior change approachesContinue reading UNICEF’s approach to social and behavior change
The Women Deliver 2013 conference was one of the largest gatherings of policymakers, advocates and researchers focused exclusively on women’s health and empowerment to date, bringing together over 4,500 participants from 149 countries in Kuala Lumpur from May 28 – 30, 2013. The conference featured a wide range of speakers, topics and events related to the healthContinue reading Women Deliver 2013 conference held in K.L.
India’s Department of AIDS Control (DAC) plans to hire a creative agency and has issued a call for expressions of interest. The Government of India has applied for funds from the World Bank towards the cost of the National AIDS Control Support Project (NACSP). The NACSP will be implemented by the DAC, part of the MinistryContinue reading India’s Department of AIDS Control and World Bank call for EOIs
Tulodo’s Nicholas Goodwin has been awarded a standing contract with AusAID to provide communications for development services to support the Australian aid program globally. This includes consulting and advice on strategic direction for programs; design, concept and implementation documents; monitoring and evaluation missions; training; technical assistance to other Australian Government agencies; and research and quality assurance services.Continue reading Tulodo awarded AusAID contract for communications for development services
Some people think social marketing is an import from the West, “discovered” by those who named it. Others see it as a universal approach to addressing social issues. The reality is nobody knows for sure. What we do know is that the Asia Pacific has a long tradition of social marketing practices and the first documentedContinue reading When did social marketing start?
Communities around the world face an unprecedented combination of issues that threaten their social, economic and cultural wellbeing. At the same time, there has never been such an enormous variety of information, tools and evidence available to deal with these issues. Yet many organizations still struggle to make an impact on the communities they aimContinue reading Welcome to Tulodo
If you’re reading this, then you’re probably looking for Tulodo – a social and behaviour change services firm from the people at Goodwin Collaboration. That’s great. But our new website is not quite ready, so please bear with us. We appreciate your patience and look forward to working with you soon. Please get in touchContinue reading We’ll be operational soon…