“We know that we have a hard task ahead of us as risk factors for NCDs such as smoking, unhealthy diet and physical inactivity are difficult to change. As such, messages that are developed to target these behaviours need to be clear, emotive, hard-hitting even, and persuasive enough to elicit responses amongst our target audience so that they will want to do something to change their behaviours in a positive manner,” she said.
The workshop saw a total of 40 participants from health departments and the Institute of Health Sciences. It aimed to provide them with a foundation of knowledge and skills for creating social marketing plans for the Healthy Lifestyle Programme through lectures, discussions and group activities. Key to Brunei’s success will be longer term training and capacity building initiatives that include coaching, mentoring and tools to help participants improve their work.