According to Gates, convincing people to take simple steps for their own health should be easy. But encouraging healthy behaviors is not straightforward. Living a healthy, productive life requires individuals, families, and communities to embrace behaviors, technologies and services that promote well-being. Despite increasing recognition of behavioral effects on health, and increasing availability of products and services that address common health challenges, adoption of both behaviors and solutions is often slow and inequitable.
What makes people behave differently about their health? What makes people seek out and use health services or engage in positive preventive behaviors? These are the challenges that Gates hopes it grantees will help solve. If you have a great idea or are interested in working with Tulodo on an application, please get in touch through our Contact page. The deadline is November 12, 2013 at 11:30 a.m. Pacific Standard Time.