We are pleased to announce Tulodo Indonesia has been appointed by the Australian Government – funded KOMPAK program to implement a micro-marketing service pilot. This service will help improve incomes and market orientation for community-based businesses in Pacitan, East Java and North Lombok, NTB. Continue reading Co-designing micro-marketing service for businesses in Pacitan and North Lombok
Masih segar di dalam ingatan bagaimana kabar “orang gila merupakan penculik anak” tersebar di masyarakat. Banyak orang yang benar-benar mengalami gangguan mental menjadi korban main hakim sendiri dari masyarakat yang percaya kebenaran berita tersebut. Masalahnya beberapa dari mereka bahkan meninggal dunia akibat dipukuli dan ditendang oleh warga sekitar.Continue reading Bagaimana cara menangani berita hoax?
Kadang kita suka meremehkan asupan air dalam tubuh kita. Kenapa? Semakin banyak alternatif yang tersedia yang membuat kita merasa bahwa air putih bukanlah hal yang penting. Padahal minum air yang cukup sangat dibutuhkan untuk menjaga keseimbangan cairan dalam tubuh, menjaga fungsi ginjal, mengontrol kalori dan mengurangi berat badan, serta manfaat lainnya yang tak kalah pentingnya bagi tubuh kita.Continue reading Perubahan Perilaku Lewat #8GelasSehari
Sometimes our own worst enemy is common sense. The problem is not that if something makes sense intuitively then it’s wrong. The issue is often people assume common sense solutions are somehow universal. This is the common sense block. Take a look at schools in Timor Leste, where Tulodo’s Nick Goodwin is working with the Australian-funded Partnership for Human Development (PHD) program.Continue reading Break the common sense block to engage parents in Timor Leste schools
At Tulodo we are often asked what role the private sector should play in addressing social issues and achieving sustainable development. It’s been only a year and a half since the United Nations adopted the Sustainable Development Goals (SDGs) – a set of targets to end poverty, protect the planet, and ensure prosperity for all. For the SDGs, which replaced the Millennium Development Goals (MDGs), there are 17 ambitious goals to transform the world and each has specific targets to be achieved by 2030.Continue reading Connecting the dots to transform the world: find out how companies accelerate sustainable development and grow their business
Berdasarkan Survei Demografi dan Kesehatan Indonesia 2012 (SDKI, hal. 178), tingkat pengetahuan komprehensif tentang AIDS masyarakat Indonesia masih sangat rendah. Bagaimana dengan Anda? Salah satu tindakan untuk pencegahan HIV/AIDS adalah melalui tes HIV. Bagaimanakah tes HIV di Indonesia? Lihat informasinya di sini.Continue reading HIV dan AIDS: Dekat di mata, jauh di hati
Social entrepreneurs, especially those of you with a brilliant idea ready to go, will likely soon wonder where to find the money to pay for it. Choosing the type of funding is one of the most important decisions you will ever make. When attending the 2016 Sankalp Summit in Jakarta (link), I found that there were three types of funding most often being discussed: debt, equity, and grants. So let’s take a closer look at each of them and discuss which one might be right for you.Continue reading Which type of funding is right for you? An important decision for social entrepreneurs
Zika, the mosquito-borne virus, has been declared an international health emergency by the WHO. The international agency reports tremendous healthcare costs waiting ahead as the virus travels across continents and countries, seemingly unstoppable. We can imagine the grown-up babies who are suffering from microcephaly – strongly linked with the Zika virus. It will be a hard life for them and their carers because microcephaly has been linked with problems such as developmental delays, intellectual disability, hearing loss, vision problems, and it can be life-threatening. But even this tragedy may have a silver lining.Continue reading The Zika virus: is there a silver lining to our fear?
Ganda bulutangkis Indonesia berhasil mengharumkan nama bangsa dengan membawa pulang medali emas dari Olimpiade Rio. Akan tetapi harum tersebut sedikit berbau rokok, karena salah satu sponsor utama adalah perusahaan tembakau. Kecanduan Indonesia terhadap rokok telah menjangkau seluruh lapisan masyarakat. Di sini kita membahas solusinya.Continue reading Kenaikan harga belum cukup hilangkan bau rokok di baju bangsa Indonesia
Tomorrow Indonesia celebrates 71 years of independence, during which time its citizens have enjoyed many freedoms. Every year, as the nation prepares to celebrate its birth, many question the health of its political, social and community life. There are those who lament the changing social and cultural norms that appear to undermine traditional community values, citing everything from Pokemon Go obsession to the rise in teenage pregnancies as proof of a deterioration in the national spirit. To address this, the government has responded with a ‘Mental Revolution’ campaign, urging change not just in attitude or behavior, but in the values that underpin society. But can it work?Continue reading Happy 17 August! Is Indonesia’s Mental Revolution under control?
Banyak orang yang tidak tertarik membahas pajak, namun ini penting karena tanpa uang pajak, negara tidak bisa melaksanakan program pembangunan. Setiap hari kita temukan pembahasan mengenai program amnesti pajak (tax amnesty), entah itu dalam berita televisi, kolom ekonomi atau melalui status media sosial. Namun belum jelas seberapa efektif peran pemerintah untuk menyukseskan program amnesti pajak ini, khususnya jika kita lihat alasan seseorang mau mengubah perilakunya.Continue reading Amnesti Pajak: Kamu bangga atau takut?
Satu bulan sudah Pokemon Go beredar di masyarakat, namun antusiasmenya tidak kunjung reda. Orang tua, para guru, bos-bos, tidak pernah menyangka akan ada sebuah permainan yang mampu mengubah kehidupan manusia. Anak-anak yang biasanya bermain gadget di sofa ruang tengah, sekarang menjadi lebih rajin mengelilingi kompleks di sekitar rumah mereka. Para pelajar yang biasanya memilih untuk berdiam di perpustakaan atau kantin saat jam istirahat, sekarang menjadi lebih suka mengelilingi lapangan. Karyawan kantor yang biasanya hanya duduk dan bekerja di kubikel mereka, sekarang menjadi lebih suka bolak-balik ke lobi kantor. Semua mereka lakukan demi satu tujuan: berburu Pokemon.Continue reading Pokemon Go Penyelamat Kehidupan
It might be hard for us to dream of a world without plastic. Life has become so convenient since its introduction. When we’re hungry, we can spontaneously buy food as we pass a supermarket or restaurant on our way home because there will be a plastic bag to help us. When we’re thirsty, we can pop into a mini market to buy a drink in a plastic bottle. Plastics, especially plastic bags, have become an integral part of modern life.Continue reading How Indonesia can create a fantastic life without plastic
Hari pertama masuk sekolah seringkali menjadi pengalaman yang mendebarkan. Entah itu perasaan takut karena akan bertemu dengan teman-teman baru, atau cemas karena memikirkan kegalakan guru yang mengajar. Ketika tiba tahun ajaran baru, pasti setiap orang akan mengalami hari pertamanya di sekolah, terlepas dari berapapun kelas mereka atau sepanjang apapun liburan yang mereka jalani sebelum masuk sekolah hari pertama. Akan tetapi, tahun 2016 menjadi tahun ajaran baru yang lebih istimewa daripada tahun-tahun sebelumnya di Indonesia. Kementerian Pendidikan dan Kebudayaan (Kemendikbud) pada tahun ini memberikan perhatian khusus terhadap Hari Pertama Sekolah dengan melakukan kampanye #HariPertamaSekolah.Continue reading Ada Apa dengan Hari Pertama Sekolah?
The change in behavior during Ramadhan not only affects the way people spend their money. In Indonesia, as the country with the largest number of Muslims, Ramadhan is the time for families, friends and relatives to gather to break the fast together (in Indonesian it is called ‘Buka Bersama’ or ’BukBer’). So, of course, Ramadhan also changes eating habits. Nielsen conducted research in Indonesia in 2011 and found that during Ramadhan, Indonesians behave the same way as people in UAE, Saudi Arabia, and Egypt. They spend more on food.Continue reading Fasting and its impact on Indonesian eating habits: myth and reality
Once again, a rape case has become a trending topic. It is because of a provocative article posted by Buzzfeed News. This case involved Brock Turner, a Stanford University student, who sexually assaulted an unconscious woman behind a dumpster. The article was very influential among the netizens, as reviewed by Adweek. For every person who shared it, 12 more people saw it.Continue reading How successful are anti-rape campaigns?
Isu pemerkosaan kembali menjadi sorotan publik dan kali ini disebabkan oleh sebuah artikel yang dipublikasi online oleh Buzzfeed News. Artikel tersebut mengulas tentang kasus pemerkosaan yang dilakukan oleh Brock Turner, seorang mahasiswa Stanford University terhadap seorang perempuan asing di belakang tempat pembuangan sampah. Sebagaimana yang dituliskan dalam Adweek, pengaruh dari artikel tersebut sangatlah kuat diContinue reading Sudah Berhasilkah Kampanye Pemerkosaan?
A new study by Deakin University’s Gary Sacks and colleagues has calculated the impact on Australia of a tax on sugary drinks, similar to the one that will come into effect in the U.K. in 2018. In their article in The Conversation, Sacks says 25 years after the introduction of the tax in Australia, there would beContinue reading Australia to tax sugary drinks?
Ini contoh bagus keuntungan yang ditawarkan untuk mengubah perilaku pengunaan air dan listrik. Semoga anda nikmati juga.
A new campaign from the New Zealand Transport Agency focuses on driver distraction, a serious road safety issue all over the world. It is often the initial cause of a chain of events that results in serious injury and too often death. There are many potential causes of driver distraction: objects, events, or activities both inside andContinue reading Hello: Awkward friendship moments save lives on the road
A recent article in The Conversation reveals some of the excellent advances made in addressing the persistent and devastating impacts of a lack of access to sanitation. One interesting one is a business called Sanergy, which profits from providing clean toilet services and the collection and treatment of waste. Sanergy provides the toilets, keeps them clean, removes the waste, treats andContinue reading Social franchise to solve toilet trouble
Indonesia’s Ministry for Energy and Mineral Resources has released a new TV campaign as part of its ‘Indonesia is Energy Independent’ (Indonesia Mandiri Energi). The animated TV spot reveals a common tension in public campaigns of this type. The government often needs to fulfil its political priorities to communicate its achievements as well as work toContinue reading ‘Indonesia is Energy Independent’ campaign
While many conferences come and go, the news that Indonesia will host the 2015 International Conference on Family Planning (ICFP) is important. It’s important for family planning and it’s important for Indonesia and the Asia Pacific region. Family planning, long neglected in many parts of the world, is now experiencing something of a resurgence, especially in Indonesia. And this comesContinue reading Demographic bonus or planet threat? Why Indonesia is at the center of population debates and solutions.
Sex is fun, right? Tapi juga ada bahayanya. Untungnya, ada seks yg fun dan aman. Bagaimana caranya? Menurut Temanteman.org, aktivitas seksual yang aman tidak memiliki risiko penyebaran HIV atau penyakit lain. Gunakanlah pembatas untuk mencegah kontak dengan darah atau cairan seksual. Pembatas buatan yang paling umum adalah kondom untuk pria, juga ada kondom buat perempuan. Cairan pelumasContinue reading Sex is fun. Ini caranya…
It turns out most people quit smoking without any assistance, despite the push by big pharma to sell their products and services. While some people think cold turkey implies there are no “interventions”, years of efforts to change behaviours and social norms have probably produced the effect of an intervention on those who choose toContinue reading Cold turkey better than hot pharma for smoking cessation
Social networks – and the social support provided through them – can improve a person’s ability to gain access to new connections and information as well as to identify and solve problems. If this support can help to reduce uncertainty or help to produce desired outcomes, then a sense of personal control will also beContinue reading Mini insight on social networks and behaviour change
Indonesia’s Ministry of Energy and Mineral Resources, together with the World Bank, announced a multi-phase program to introduce affordable, biomass-fueled cookstoves to the 24.5 million families – or 40 percent of households across Indonesia – who still use traditional biomass, mostly firewood, for cooking. For a stove program to succeed in Indonesia, we must frame the interventionContinue reading How social marketing can ensure the success of clean cooking programs in Indonesia
A new report (available below) from a team led by Tulodo’s Nick Goodwin has found promising evidence for the effectiveness of behaviour change approaches in clean cooking interventions. Despite decades of effort, around 2.8 billion people still rely on solid fuels to meet domestic energy needs. There is robust evidence this causes premature death, chronic disease asContinue reading New report on use of behaviour change in clean cooking interventions for economic, health and environmental impact
Tulodo’s Nick Goodwin and Irma Martam attended the recent Social Marketing Conference, hosted by the University of South Florida. Irma was the recipient of the conference’s prestigious Fostering Equity Scholarship and attended the pre-conference Training Academy with social marketing practitioners and researchers from around the world. Nick’s plenary presentation focused on the use of change agents –Continue reading Change agents at the USF Social Marketing Conference
With all the discussion on nonprofit partnerships with the private sector, a Greenpeace campaign on Procter & Gamble reminds us that the corporation can also be the target of behaviour change campaigns. You may be familiar with P&G’s wildly popular video ‘’Thank You Mom’’, released for the Sochi Winter Olympics. Greenpeace has released a provocative spoof, “Hidden Truth“. WhileContinue reading Corporate behaviour change: Greenpeace takes on Procter & Gamble over commitment to mothers
June is Men’s Health Month in the US and to celebrate its 20th anniversary, we bring you the story of a creative way to change men’s health behaviours. According to the Men’s Health Resource Center, men are more likely to go long periods of time without going to the doctor, they’re less likely to adopt preventive health measures,Continue reading Nurse Nicole gives good advice to flirty men on Tinder
Mobile phones and other smart devices are helping us solve major public policy problems by providing direct personalised access to information. However according to the UNEP, the amount of e-waste being produced – including mobile phones and computers – could rise by as much as 500% over the next decade in some countries. In the making of computer equipmentContinue reading Are smartphones…”better”…for the environment?
According to the Myanmar Times, Population Services International (PSI) is working with telcos, Ooredoo and Telenor, to launch a mobile health app for pregnant women. This app will provide up to date information about health, antenatal care, health ministry services, nutrition, and even malaria prevention. According to a UN report, under-five mortality rates are estimated at 52 perContinue reading PSI and Myanmar telcos to launch mobile health information service
India‘s national ID card, “Aadhaar”, has technology that the government says will help eradicate poverty by 2030. The Aadhaar card has 12 digit number and stores identification and biometric data, including a photograph, eye scan, fingerprints and health information that is then stored in a national database. With this highly accurate identification, the Indian government expects the poor will more easily andContinue reading India’s National ID Cards Use Tech to Eradicate Poverty
At an alternative energy exhibition, students from energy clubs in various schools in Brunei were set a task to come up with ideas that incorporate green technologies such as solar- and hydro-electricity. One of these was a project called “Family Fitness For Energy”, created by the energy club of Menglait Secondary School. It shows how kinetic energy can be turnedContinue reading Brunei’s search for clean, alternative energy fuels students’ drive for innovation
We’re working on a new advocacy video for a client and have been comparing those with a message on poverty or social change. Here are 20 of our favorites, let us know yours! GetUp Australia: It’s Time (marriage equality) The Girl Effect: The clock is ticking (women and girls) Rainforest Alliance: Follow the frog Global Citizen: Top 5 mythsContinue reading 20 of the best videos to support social and behavior change
Kochi, India: Irma Martam will introduce Tulodo’s new AgentMaker concept this week at the Global Health Conference on Social Marketing and Franchising. AgentMaker is an innovative mobile platform that enables managers to identify and develop effective change agents to deliver and monitor social and behavior change programs. We’re pretty excited to start this process of bringingContinue reading Introducing Tulodo’s AgentMaker system
In an article published by The Good Men Project on International Men’s Day, Tulodo’s Nicholas Goodwin looks at solutions to the problems that affect both men and women, as well as those that will directly address men’s issues and enable men to play their unique role in the world.
The Gates Foundation’s Grand Challenges in Global Health initiative has issued Round 12 of its Explorations grant program. The latest round includes a new theme for grants: “Inciting Healthy Behaviors: nudge, disrupt, leapfrog, reach”. According to Gates, convincing people to take simple steps for their own health should be easy. But encouraging healthy behaviors is not straightforward. LivingContinue reading Gates Grand Challenges Round 12 grants: Inciting Healthy Behaviors: nudge, disrupt, leapfrog, reach
Swiss used clothing recycler I:Collect is planning to launch a Japanese subsidiary that will encourage shoppers to bring in their used garments in exchange for a voucher, according to the Asahi Shimbun. The company said it decided to launch Ico Japan Co. because the country is in the early adoption stage of recycling. “Japan is believedContinue reading Swiss firm I:Collect to start clothes recycling in Japan
China’s Center for Disease Control has released the “2013 China Tobacco Control Report” which calls for a comprehensive ban on tobacco advertising, promotion and sponsorship. China needs to make significant investments to change both social norms and behaviors around smoking, which will also help create a supportive environment for this new legislation. In China, between 2003 and 2008,Continue reading China to ban tobacco advertising, promotion and sponsorship?
Indonesia’s Minister for Health, Dr Nafsiah Mboi, called on smokers, in conjunction with the holy month of Ramadan, to say no to smoking during the day, as well as the night. During Ramadhan, Muslims were expected to refrain from eating and various other acts during the day. Dr Mboi also encouraged the nation’s Muslims to avoidContinue reading Indonesia’s Minister for Health calls on Muslims to quit smoking during Ramadhan
Menkes Indonesia mencanangkan Imunisasi Lanjutan pada anak batita (bawah tiga tahun). Imunisasi lanjutan ini diberikan kepada semua anak usia 1,5 dan 2 tahun, guna meningkatkan kekebalan terhadap campak, difteri, pertusis, tetanus, hepatitis B dan Hib. Program penguatan kekebalan dengan program imunisasi lanjutan akan dimulai tahun ini di empat propinsi, yaitu Jawa Barat, Yogyakarta, Bali dan NusaContinue reading Menkes Indonesia mencanangkan Imunisasi Lanjutan pada anak batita
Unilever’s Lifebuoy brand has released a new campaign in India, called ‘Lifebuoy Secret Wash’, to encourage children to wash their hands with soap. There are three versions of the campaign – Cricket Champ, Bollywood Princess and Hulk Power. These combine the functional messages of handwashing with soap at critical times with fun actions based on sport, superheroesContinue reading Lifebuoy Secret Wash to encourage handwashing
Indonesia’s Youth and Sports Minister, Roy Suryo, made a keynote speech in Jakarta at the recent Indonesian Diaspora Youth Forum, in which he spoke on the theme, ‘Youth Strategy: Challenges and Opportunities Towards 21st Century’. The Minister said that the two biggest challenges facing young people in Indonesia are business and information technology. The MinisterContinue reading Minister Roy Suryo emphasises key challenges for Indonesia’s youth
UNICEF was one of the first organizations to practice and advocate for the use of social and behavior change approaches. UNICEF sees behavior and social change as complementary techniques used to define and address people’s individual, interpersonal and social influences. UNICEF has a Communications for Development Division (C4D), which integrates social and behavior change approachesContinue reading UNICEF’s approach to social and behavior change
Some people think social marketing is an import from the West, “discovered” by those who named it. Others see it as a universal approach to addressing social issues. The reality is nobody knows for sure. What we do know is that the Asia Pacific has a long tradition of social marketing practices and the first documentedContinue reading When did social marketing start?