Unilever’s Lifebuoy brand has released a new campaign in India, called ‘Lifebuoy Secret Wash’, to encourage children to wash their hands with soap. There are three versions of the campaign – Cricket Champ, Bollywood Princess and Hulk Power. These combine the functional messages of handwashing with soap at critical times with fun actions based on sport, superheroesContinue reading Lifebuoy Secret Wash to encourage handwashing
Minister Roy Suryo emphasises key challenges for Indonesia’s youth
Indonesia’s Youth and Sports Minister, Roy Suryo, made a keynote speech in Jakarta at the recent Indonesian Diaspora Youth Forum, in which he spoke on the theme, ‘Youth Strategy: Challenges and Opportunities Towards 21st Century’. The Minister said that the two biggest challenges facing young people in Indonesia are business and information technology. The MinisterContinue reading Minister Roy Suryo emphasises key challenges for Indonesia’s youth
UNICEF’s approach to social and behavior change
UNICEF was one of the first organizations to practice and advocate for the use of social and behavior change approaches. UNICEF sees behavior and social change as complementary techniques used to define and address people’s individual, interpersonal and social influences. UNICEF has a Communications for Development Division (C4D), which integrates social and behavior change approachesContinue reading UNICEF’s approach to social and behavior change