Corporate behaviour change: Greenpeace takes on Procter & Gamble over commitment to mothers

With all the discussion on nonprofit partnerships with the private sector, a Greenpeace campaign on Procter & Gamble reminds us that the corporation can also be the target of behaviour change campaigns. You may be familiar with P&G’s wildly popular video ‘’Thank You Mom’’, released for the Sochi Winter Olympics. Greenpeace has released a provocative spoof, “Hidden Truth“. WhileContinue reading Corporate behaviour change: Greenpeace takes on Procter & Gamble over commitment to mothers