Efektifkah Iklan Kampanye Pinggir Jalan Calon Legislatif di Indonesia?

Ratnakanya HadyaniLeave a comment

Selain harus memilih presiden dan wakil presiden pada tanggal 17 April 2019 nanti, kita juga akan memilih calon legislatif untuk anggota Dewan Perwakilan Rakyat, Dewan Perwakilan Daerah dan Dewan Perwakilan Rakyat Daerah 2019. Menjelang  pemilu yang sebentar lagi berlangsung, semakin banyak iklan dalam bentuk poster, spanduk dan baliho yang bertebaran di pinggir jalan mewakili para calon dari partai yang berbeda-beda.Continue reading Efektifkah Iklan Kampanye Pinggir Jalan Calon Legislatif di Indonesia?

New MRT, old habits: lessons learned from MRT Jakarta trial run

Putu Monica ChristyLeave a comment

Despite the euphoric celebration of this transport technology finally coming to Jakarta, the MRT that stretches along a 15.7km route from Bundaran HI (Hotel Indonesia Roundabout) in Central Jakarta to Lebak Bulus in South Jakarta has raised much discussion on social media about the habits and attitudes of passengers. This is because existing public transport modes in Jakarta …Continue reading New MRT, old habits: lessons learned from MRT Jakarta trial run

Breast pumping at Work

Ratnakanya HadyaniLeave a comment

Have you ever watched Netflix’s ‘Workin’ Moms’ – a serial about working mothers in Toronto, Canada? In the first episode, viewers meet one of the main characters, Kate, breast–pumping in a toilet cubicle to get some privacy. Are women in Indonesia facing the same workplace hardships for breast-pumping? In Indonesia, 45% of working mothers have stopped breastfeeding in their infant’s third month of ageContinue reading Breast pumping at Work

Improving Helmet Use: Are Our Road Safety Campaigns Effective Enough?

Heribertus Rinto WibowoLeave a comment

It is now 2019 yet we still face issues with people’s behaviour around helmet use. Wearing a helmet is a basic safety precaution, but not all people wear one. Are our road safety campaigns effective enough? What needs to be improved with current interventions? Here is our perspective on helmet use behaviour in Indonesia.Continue reading Improving Helmet Use: Are Our Road Safety Campaigns Effective Enough?

HPV: kanker tidak hanya perlu vaksinasi tetapi juga keluarga

Nicholas GoodwinLeave a comment

Jika biasanya isu kesehatan diperingati dalam satuan hari, seperti Hari Kesehatan Jiwa Sedunia (10 Oktober) atau Hari Kesehatan Nasional (12 November), Kementerian Kesehatan Republik Indonesia akhir-akhir ini membuat sesuatu yang tidak biasa. Isu kesehatan di Indonesia kini diperingati dalam satuan bulan, seperti Bulan Anak Sehat (Agustus 2016) dan Bulan Eliminasi Penyakit Kaki Gajah – BELKAGA (Oktober 2016). Program terbaru dari Kemenkes RI adalah pelaksanaan pemberian vaksin HPV (human papilloma virus) dalam rangka Bulan Imunisasi Anak Sekolah (BIAS).Continue reading HPV: kanker tidak hanya perlu vaksinasi tetapi juga keluarga

Kenaikan harga belum cukup hilangkan bau rokok di baju bangsa Indonesia

Nicholas Goodwin1 Comment

Ganda bulutangkis Indonesia berhasil mengharumkan nama bangsa dengan membawa pulang medali emas dari Olimpiade Rio. Akan tetapi harum tersebut sedikit berbau rokok, karena salah satu sponsor utama adalah perusahaan tembakau. Kecanduan Indonesia terhadap rokok telah menjangkau seluruh lapisan masyarakat. Di sini kita membahas solusinya.Continue reading Kenaikan harga belum cukup hilangkan bau rokok di baju bangsa Indonesia

Happy 17 August! Is Indonesia’s Mental Revolution under control?

Nicholas GoodwinLeave a comment

Tomorrow Indonesia celebrates 71 years of independence, during which time its citizens have enjoyed many freedoms. Every year, as the nation prepares to celebrate its birth, many question the health of its political, social and community life. There are those who lament the changing social and cultural norms that appear to undermine traditional community values, citing everything from Pokemon Go obsession to the rise in teenage pregnancies as proof of a deterioration in the national spirit. To address this, the government has responded with a ‘Mental Revolution’ campaign, urging change not just in attitude or behavior, but in the values that underpin society. But can it work?Continue reading Happy 17 August! Is Indonesia’s Mental Revolution under control?

Amnesti Pajak: Kamu bangga atau takut?

Nicholas GoodwinLeave a comment

Banyak orang yang tidak tertarik membahas pajak, namun ini penting karena tanpa uang pajak, negara tidak bisa melaksanakan program pembangunan. Setiap hari kita temukan pembahasan mengenai program amnesti pajak (tax amnesty), entah itu dalam berita televisi, kolom ekonomi atau melalui status media sosial. Namun belum jelas seberapa efektif peran pemerintah untuk menyukseskan program amnesti pajak ini, khususnya jika kita lihat alasan seseorang mau mengubah perilakunya.Continue reading Amnesti Pajak: Kamu bangga atau takut?

Pokemon Go Penyelamat Kehidupan

Nicholas Goodwin2 Comments

Satu bulan sudah Pokemon Go beredar di masyarakat, namun antusiasmenya tidak kunjung reda. Orang tua, para guru, bos-bos, tidak pernah menyangka akan ada sebuah permainan yang mampu mengubah kehidupan manusia. Anak-anak yang biasanya bermain gadget di sofa ruang tengah, sekarang menjadi lebih rajin mengelilingi kompleks di sekitar rumah mereka. Para pelajar yang biasanya memilih untuk berdiam di perpustakaan atau kantin saat jam istirahat, sekarang menjadi lebih suka mengelilingi lapangan. Karyawan kantor yang biasanya hanya duduk dan bekerja di kubikel mereka, sekarang menjadi lebih suka bolak-balik ke lobi kantor. Semua mereka lakukan demi satu tujuan: berburu Pokemon.Continue reading Pokemon Go Penyelamat Kehidupan

Ada Apa dengan Hari Pertama Sekolah?

Nicholas Goodwin2 Comments

Hari pertama masuk sekolah seringkali menjadi pengalaman yang mendebarkan. Entah itu perasaan takut karena akan bertemu dengan teman-teman baru, atau cemas karena memikirkan kegalakan guru yang mengajar. Ketika tiba tahun ajaran baru, pasti setiap orang akan mengalami hari pertamanya di sekolah, terlepas dari berapapun kelas mereka atau sepanjang apapun liburan yang mereka jalani sebelum masuk sekolah hari pertama. Akan tetapi, tahun 2016 menjadi tahun ajaran baru yang lebih istimewa daripada tahun-tahun sebelumnya di Indonesia. Kementerian Pendidikan dan Kebudayaan (Kemendikbud) pada tahun ini memberikan perhatian khusus terhadap Hari Pertama Sekolah dengan melakukan kampanye #HariPertamaSekolah.Continue reading Ada Apa dengan Hari Pertama Sekolah?

Fasting and its impact on Indonesian eating habits: myth and reality

Nicholas GoodwinLeave a comment

The change in behavior during Ramadhan not only affects the way people spend their money. In Indonesia, as the country with the largest number of Muslims, Ramadhan is the time for families, friends and relatives to gather to break the fast together (in Indonesian it is called ‘Buka Bersama’ or ’BukBer’). So, of course, Ramadhan also changes eating habits. Nielsen conducted research in Indonesia in 2011 and found that during Ramadhan, Indonesians behave the same way as people in UAE, Saudi Arabia, and Egypt. They spend more on food.Continue reading Fasting and its impact on Indonesian eating habits: myth and reality

How successful are anti-rape campaigns?

Nicholas GoodwinLeave a comment

Once again, a rape case has become a trending topic. It is because of a provocative article posted by Buzzfeed News. This case involved Brock Turner, a Stanford University student, who sexually assaulted an unconscious woman behind a dumpster. The article was very influential among the netizens, as reviewed by Adweek. For every person who shared it, 12 more people saw it.Continue reading How successful are anti-rape campaigns?

Sudah Berhasilkah Kampanye Pemerkosaan?

Nicholas GoodwinLeave a comment

Isu pemerkosaan kembali menjadi sorotan publik dan kali ini disebabkan oleh sebuah artikel yang dipublikasi online oleh Buzzfeed News. Artikel tersebut mengulas tentang kasus pemerkosaan yang dilakukan oleh Brock Turner, seorang mahasiswa Stanford University terhadap seorang perempuan asing di belakang tempat pembuangan sampah. Sebagaimana yang dituliskan dalam Adweek, pengaruh dari artikel tersebut sangatlah kuat diContinue reading Sudah Berhasilkah Kampanye Pemerkosaan?

Innovations in Social and Behavior Change in Indonesia

Nicholas GoodwinLeave a comment

Earlier today at the Luwansa Hotel in Jakarta, Tulodo, together with BeeHives and Simply Sensible, hosted a breakfast seminar  on social marketing focused on innovations in social and behavior change. The hosts conducted a small experiment before the event by testing whether people would take the stairs or the lift from the hotel lobby. TheContinue reading Innovations in Social and Behavior Change in Indonesia

‘Indonesia is Energy Independent’ campaign

Nicholas GoodwinLeave a comment

Indonesia’s Ministry for Energy and Mineral Resources has released a new TV campaign as part of its ‘Indonesia is Energy Independent’ (Indonesia Mandiri Energi). The animated TV spot reveals a common tension in public campaigns of this type. The government often needs to fulfil its political priorities to communicate its achievements as well as work toContinue reading ‘Indonesia is Energy Independent’ campaign

Tulodo appointed to manage Sustainable Energy for All campaign in Indonesia

Nicholas Goodwin2 Comments

Tulodo has been appointed by Kopernik to manage the Indonesia campaign to support the global Sustainable Energy for All (SE4ALL) agenda. Tulodo is working with Prodigy PR to produce the #IDWomen4Energy advocacy campaign on sustainable energy access in Indonesia. The campaign aims to engage Indonesians to change their behaviors and increase participation on issues relating to sustainable energy. WeContinue reading Tulodo appointed to manage Sustainable Energy for All campaign in Indonesia

Demographic bonus or planet threat? Why Indonesia is at the center of population debates and solutions.

Nicholas GoodwinLeave a comment

While many conferences come and go, the news that Indonesia will host the 2015 International Conference on Family Planning (ICFP) is important. It’s important for family planning and it’s important for Indonesia and the Asia Pacific region. Family planning, long neglected in many parts of the world, is now experiencing something of a resurgence, especially in Indonesia. And this comesContinue reading Demographic bonus or planet threat? Why Indonesia is at the center of population debates and solutions.

Tulodo appointed to undertake study on philanthropy in the Asia Pacific region

Nicholas GoodwinLeave a comment

Tulodo has been appointed by Australia’s Dept of Foreign Affairs and Trade (DFAT) to undertake a research project on philanthropic flows in the Asia Pacific region.  Tulodo will research and produce a report on the financial flows and programs of philanthropic actors in the Asia Pacific region. This includes a literature review, field visits, mapping potential partners, developingContinue reading Tulodo appointed to undertake study on philanthropy in the Asia Pacific region

Tulodo to partner with Kopernik on Fire Up Central Java Clean Cookstove project in Indonesia

Nicholas GoodwinLeave a comment

As part of Indonesia’s Ministry of Energy and Mineral Resources and World Bank Clean Stove Initiative (CSI), Tulodo is partnering with Kopernik to market cleaner cookstoves to poor households in Central Java. Tulodo’s role on the Fire Up Central Java Cleaner Cookstove project is to design and manage the marketing and community mobilisation activities, include formative research, marketing strategy, stakeholder engagement, capacityContinue reading Tulodo to partner with Kopernik on Fire Up Central Java Clean Cookstove project in Indonesia

How social marketing can ensure the success of clean cooking programs in Indonesia

Nicholas GoodwinLeave a comment

Indonesia’s Ministry of Energy and Mineral Resources, together with the World Bank, announced a multi-phase program to introduce affordable, biomass-fueled cookstoves to the 24.5 million families – or 40 percent of households across Indonesia – who still use traditional biomass, mostly firewood, for cooking. For a stove program to succeed in Indonesia, we must frame the interventionContinue reading How social marketing can ensure the success of clean cooking programs in Indonesia

New report on use of behaviour change in clean cooking interventions for economic, health and environmental impact

Nicholas Goodwin1 Comment

A new report (available below) from a team led by Tulodo’s Nick Goodwin has found promising evidence for the effectiveness of behaviour change approaches in clean cooking interventions. Despite decades of effort, around 2.8 billion people still rely on solid fuels to meet domestic energy needs. There is robust evidence this causes premature death, chronic disease asContinue reading New report on use of behaviour change in clean cooking interventions for economic, health and environmental impact

Change agents at the USF Social Marketing Conference

Nicholas GoodwinLeave a comment

Tulodo’s Nick Goodwin and Irma Martam attended the recent Social Marketing Conference, hosted by the University of South Florida. Irma was the recipient of the conference’s prestigious Fostering Equity Scholarship and attended the pre-conference Training Academy with social marketing practitioners and researchers from around the world. Nick’s plenary presentation focused on the use of change agents –Continue reading Change agents at the USF Social Marketing Conference

Corporate behaviour change: Greenpeace takes on Procter & Gamble over commitment to mothers

Nicholas Goodwin1 Comment

With all the discussion on nonprofit partnerships with the private sector, a Greenpeace campaign on Procter & Gamble reminds us that the corporation can also be the target of behaviour change campaigns. You may be familiar with P&G’s wildly popular video ‘’Thank You Mom’’, released for the Sochi Winter Olympics. Greenpeace has released a provocative spoof, “Hidden Truth“. WhileContinue reading Corporate behaviour change: Greenpeace takes on Procter & Gamble over commitment to mothers

Meet Siti Aminah – world champion health worker

Nicholas GoodwinLeave a comment

As a small contribution to World Health Workers Week, 8-12 April, we’re telling you the story (via the Jakarta Globe) of 56 year old midwife Siti Aminah, one of 87,000+ midwives in Indonesia who deserve a prize for the amazing work they do to help poor people. Working in Jakarta’s slum areas, Siti turned her own minivan intoContinue reading Meet Siti Aminah – world champion health worker

China to ban tobacco advertising, promotion and sponsorship?

Nicholas GoodwinLeave a comment

China’s Center for Disease Control has released the “2013 China Tobacco Control Report” which calls for a comprehensive ban on tobacco advertising, promotion and sponsorship. China needs to make significant investments to change both social norms and behaviors around smoking, which will also help create a supportive environment for this new legislation. In China, between 2003 and 2008,Continue reading China to ban tobacco advertising, promotion and sponsorship?

Tulodo awarded new UNFPA project: ‘Indonesian Youth in the 21st Century Mapping Project’

Nicholas GoodwinLeave a comment

Tulodo’s Nicholas Goodwin and Irma Martam have been awarded a new UNFPA Indonesia project, ‘Indonesian Youth in the 21st Century Mapping Project’. Tulodo will research and produce a report that maps social and behavior change programs focused on youth throughout Indonesia. Tulodo will undertake consultations with UN, government and donor agencies, as well as NGOs, privateContinue reading Tulodo awarded new UNFPA project: ‘Indonesian Youth in the 21st Century Mapping Project’

Indonesia’s Minister for Health calls on Muslims to quit smoking during Ramadhan

Nicholas GoodwinLeave a comment

Indonesia’s Minister for Health, Dr Nafsiah Mboi, called on smokers, in conjunction with the holy month of Ramadan, to say no to smoking during the day, as well as the night. During Ramadhan, Muslims were expected to refrain from eating and various other acts during the day. Dr Mboi also encouraged the nation’s Muslims to avoidContinue reading Indonesia’s Minister for Health calls on Muslims to quit smoking during Ramadhan

Menkes Indonesia mencanangkan Imunisasi Lanjutan pada anak batita

Nicholas GoodwinLeave a comment

Menkes Indonesia mencanangkan Imunisasi Lanjutan pada anak batita (bawah tiga tahun). Imunisasi lanjutan ini diberikan kepada semua anak usia 1,5 dan 2 tahun, guna meningkatkan kekebalan terhadap campak, difteri, pertusis, tetanus, hepatitis B dan Hib. Program penguatan kekebalan dengan program imunisasi lanjutan akan dimulai tahun ini di  empat propinsi, yaitu Jawa Barat, Yogyakarta, Bali dan NusaContinue reading Menkes Indonesia mencanangkan Imunisasi Lanjutan pada anak batita

Minister Roy Suryo emphasises key challenges for Indonesia’s youth

Nicholas GoodwinLeave a comment

Indonesia’s Youth and Sports Minister, Roy Suryo, made a keynote speech in Jakarta at the recent Indonesian Diaspora Youth Forum, in which he spoke on the theme, ‘Youth Strategy: Challenges and Opportunities Towards 21st Century’. The Minister said that the two biggest challenges facing young people in Indonesia are business and information technology. The MinisterContinue reading Minister Roy Suryo emphasises key challenges for Indonesia’s youth