3 Things you might not know about working with celebrities on social issues

When Fu Yuanhui, the Chinese swimmer at the Rio Olympic Games, talked about her menstruation as a performance factor, she was the latest in a long line of celebrities playing a role in social and behavior change. In contrast to product promotion, involving celebrities in social campaigns can be even more complicated. But the good news is celebrities can also be very effective. Not only do they attract attention to an issue, e.g. climate change, but the involvement of a celebrity can provide a model for change that enables us to learn a new behavior, like recycling. So how does this work?Continue reading 3 Things you might not know about working with celebrities on social issues