Fasting and its impact on Indonesian eating habits: myth and reality

The change in behavior during Ramadhan not only affects the way people spend their money. In Indonesia, as the country with the largest number of Muslims, Ramadhan is the time for families, friends and relatives to gather to break the fast together (in Indonesian it is called ‘Buka Bersama’ or ’BukBer’). So, of course, Ramadhan also changes eating habits. Nielsen conducted research in Indonesia in 2011 and found that during Ramadhan, Indonesians behave the same way as people in UAE, Saudi Arabia, and Egypt. They spend more on food.Continue reading Fasting and its impact on Indonesian eating habits: myth and reality

Corporate behaviour change: Greenpeace takes on Procter & Gamble over commitment to mothers

With all the discussion on nonprofit partnerships with the private sector, a Greenpeace campaign on Procter & Gamble reminds us that the corporation can also be the target of behaviour change campaigns. You may be familiar with P&G’s wildly popular video ‘’Thank You Mom’’, released for the Sochi Winter Olympics. Greenpeace has released a provocative spoof, “Hidden Truth“. WhileContinue reading Corporate behaviour change: Greenpeace takes on Procter & Gamble over commitment to mothers

Share It to End It: Singapore bullying film shortens each time it is shared

An innovative approach to video sharing is engaging viewers in Singapore to reduce bullying. Singapore’s CABCY (Coalition Against Bullying for Children and Youth) together with the Harvest Centre for Research conducted nationwide research on bullying in Singapore in 2006. Data was collected from more than 4,000 students aged 7 to 16 years old and the results were surprising —Continue reading Share It to End It: Singapore bullying film shortens each time it is shared

Nurse Nicole gives good advice to flirty men on Tinder

June is Men’s Health Month in the US and to celebrate its 20th anniversary, we bring you the story of a creative way to change men’s health behaviours. According to the Men’s Health Resource Center, men are more likely to go long periods of time without going to the doctor, they’re less likely to adopt preventive health measures,Continue reading Nurse Nicole gives good advice to flirty men on Tinder

20 of the best videos to support social and behavior change

We’re working on a new advocacy video for a client and have been comparing those with a message on poverty or social change. Here are 20 of our favorites, let us know yours! GetUp Australia: It’s Time (marriage equality) The Girl Effect: The clock is ticking (women and girls) Rainforest Alliance: Follow the frog Global Citizen: Top 5 mythsContinue reading 20 of the best videos to support social and behavior change

India’s Department of AIDS Control and World Bank call for EOIs

India’s Department of AIDS Control (DAC) plans to hire a creative agency and has issued a call for expressions of interest. The Government of India has applied for funds from the World Bank towards the cost of the National AIDS Control Support Project (NACSP). The NACSP will be implemented by the DAC, part of the MinistryContinue reading India’s Department of AIDS Control and World Bank call for EOIs