India – Tulodo

New report on use of behaviour change in clean cooking interventions for economic, health and environmental impact

September 26, 2014August 16, 2016Nicholas Goodwin

A new report (available below) from a team led by Tulodo’s Nick Goodwin has found promising evidence for the effectiveness of behaviour change approaches in clean cooking interventions. Despite decades of effort,…Continue readingNew report on use of behaviour change in clean cooking interventions for economic, health and environmental impact

Design Ideas Latest Articles Strategy

India’s National ID Cards Use Tech to Eradicate Poverty

April 24, 2014August 16, 2016Nicholas Goodwin

India‘s national ID card, “Aadhaar”, has technology that the government says will help eradicate poverty by 2030. The Aadhaar card has 12 digit number and stores identification and biometric data, including a photograph, eye…Continue readingIndia’s National ID Cards Use Tech to Eradicate Poverty

Clients Design Ideas Latest Articles Tulodo

20 of the best videos to support social and behavior change

February 12, 2014August 16, 2016Nicholas Goodwin

We’re working on a new advocacy video for a client and have been comparing those with a message on poverty or social change. Here are 20 of our favorites, let…Continue reading20 of the best videos to support social and behavior change

Clients Latest Articles Research Tulodo

Tulodo leads new DFID project on clean cooking

November 2, 2013August 16, 2016Nicholas Goodwin

Tulodo’s Nicholas Goodwin and Sarah O’Farrell have recently been awarded a new project, working with the UK’s Dept. for International Development (DFID) on the ‘Behaviour Change Study on Clean Cooking Effectiveness.’ Nick…Continue readingTulodo leads new DFID project on clean cooking

Design Ideas Latest Articles Strategy

Lifebuoy Secret Wash to encourage handwashing

August 25, 2013August 16, 2016Nicholas Goodwin

Unilever’s Lifebuoy brand has released a new campaign in India, called ‘Lifebuoy Secret Wash’, to encourage children to wash their hands with soap. There are three versions of the campaign…Continue readingLifebuoy Secret Wash to encourage handwashing

Ideas Strategy

UNICEF’s approach to social and behavior change

August 15, 2013August 19, 2013Nicholas Goodwin

UNICEF was one of the first organizations to practice and advocate for the use of social and behavior change approaches. UNICEF sees behavior and social change as complementary techniques used…Continue readingUNICEF’s approach to social and behavior change

Fundraising Opportunities

India’s Department of AIDS Control and World Bank call for EOIs

August 9, 2013August 14, 2013Nicholas Goodwin

India’s Department of AIDS Control (DAC) plans to hire a creative agency and has issued a call for expressions of interest. The Government of India has applied for funds from the…Continue readingIndia’s Department of AIDS Control and World Bank call for EOIs

Ideas

When did social marketing start?

July 28, 2013June 24, 2014Nicholas Goodwin

Some people think social marketing is an import from the West, “discovered” by those who named it. Others see it as a universal approach to addressing social issues. The reality…Continue readingWhen did social marketing start?