Tomorrow Indonesia celebrates 71 years of independence, during which time its citizens have enjoyed many freedoms. Every year, as the nation prepares to celebrate its birth, many question the health of its political, social and community life. There are those who lament the changing social and cultural norms that appear to undermine traditional community values, citing everything from Pokemon Go obsession to the rise in teenage pregnancies as proof of a deterioration in the national spirit. To address this, the government has responded with a ‘Mental Revolution’ campaign, urging change not just in attitude or behavior, but in the values that underpin society. But can it work?Continue reading Happy 17 August! Is Indonesia’s Mental Revolution under control?
When did social marketing start?
Some people think social marketing is an import from the West, “discovered” by those who named it. Others see it as a universal approach to addressing social issues. The reality is nobody knows for sure. What we do know is that the Asia Pacific has a long tradition of social marketing practices and the first documentedContinue reading When did social marketing start?