Earlier today at the Luwansa Hotel in Jakarta, Tulodo, together with BeeHives and Simply Sensible, hosted a breakfast seminar on social marketing focused on innovations in social and behavior change. The hosts conducted a small experiment before the event by testing whether people would take the stairs or the lift from the hotel lobby. TheContinue reading Innovations in Social and Behavior Change in Indonesia
When did social marketing start?
Some people think social marketing is an import from the West, “discovered” by those who named it. Others see it as a universal approach to addressing social issues. The reality is nobody knows for sure. What we do know is that the Asia Pacific has a long tradition of social marketing practices and the first documentedContinue reading When did social marketing start?