Pokemon Go Penyelamat Kehidupan

Satu bulan sudah Pokemon Go beredar di masyarakat, namun antusiasmenya tidak kunjung reda. Orang tua, para guru, bos-bos, tidak pernah menyangka akan ada sebuah permainan yang mampu mengubah kehidupan manusia. Anak-anak yang biasanya bermain gadget di sofa ruang tengah, sekarang menjadi lebih rajin mengelilingi kompleks di sekitar rumah mereka. Para pelajar yang biasanya memilih untuk berdiam di perpustakaan atau kantin saat jam istirahat, sekarang menjadi lebih suka mengelilingi lapangan. Karyawan kantor yang biasanya hanya duduk dan bekerja di kubikel mereka, sekarang menjadi lebih suka bolak-balik ke lobi kantor. Semua mereka lakukan demi satu tujuan: berburu Pokemon.Continue reading Pokemon Go Penyelamat Kehidupan

Share It to End It: Singapore bullying film shortens each time it is shared

An innovative approach to video sharing is engaging viewers in Singapore to reduce bullying. Singapore’s CABCY (Coalition Against Bullying for Children and Youth) together with the Harvest Centre for Research conducted nationwide research on bullying in Singapore in 2006. Data was collected from more than 4,000 students aged 7 to 16 years old and the results were surprising —Continue reading Share It to End It: Singapore bullying film shortens each time it is shared

Are smartphones…”better”…for the environment?

Mobile phones and other smart devices are helping us solve major public policy problems by providing direct personalised access to information. However according to the UNEP, the amount of e-waste being produced – including mobile phones and computers – could rise by as much as 500% over the next decade in some countries. In the making of computer equipmentContinue reading Are smartphones…”better”…for the environment?

India’s National ID Cards Use Tech to Eradicate Poverty

India‘s national ID card, “Aadhaar”, has technology that the government says will help eradicate poverty by 2030. The Aadhaar card has 12 digit number and stores identification and biometric data, including a photograph, eye scan, fingerprints and health information that is then stored in a national database. With this highly accurate identification, the Indian government expects the poor will more easily andContinue reading India’s National ID Cards Use Tech to Eradicate Poverty

20 of the best videos to support social and behavior change

We’re working on a new advocacy video for a client and have been comparing those with a message on poverty or social change. Here are 20 of our favorites, let us know yours! GetUp Australia: It’s Time (marriage equality) The Girl Effect: The clock is ticking (women and girls) Rainforest Alliance: Follow the frog Global Citizen: Top 5 mythsContinue reading 20 of the best videos to support social and behavior change

Introducing Tulodo’s AgentMaker system

Kochi, India: Irma Martam will introduce Tulodo’s new AgentMaker concept this week at the Global Health Conference on Social Marketing and Franchising. AgentMaker is an innovative mobile platform that enables managers to identify and develop effective change agents to deliver and monitor social and behavior change programs. We’re pretty excited to start this process of bringingContinue reading Introducing Tulodo’s AgentMaker system

Gates Grand Challenges Round 12 grants: Inciting Healthy Behaviors: nudge, disrupt, leapfrog, reach

The Gates Foundation’s Grand Challenges in Global Health initiative has issued Round 12 of its Explorations grant program. The latest round includes a new theme for grants: “Inciting Healthy Behaviors: nudge, disrupt, leapfrog, reach”. According to Gates, convincing people to take simple steps for their own health should be easy. But encouraging healthy behaviors is not straightforward. LivingContinue reading Gates Grand Challenges Round 12 grants: Inciting Healthy Behaviors: nudge, disrupt, leapfrog, reach

Safer Journeys: NZ drug driving campaign

The NZ Transport Agency has launched a new behavior change program to reduce the harm caused by drugged drivers. Safer Journeys aims to significantly reduce the incidence of drug-impaired driving, with fewer people losing their lives or suffering serious injuries. The same agency that brought us the highly acclaimed “Legend” campaign on drink driving, is nowContinue reading Safer Journeys: NZ drug driving campaign

Lifebuoy Secret Wash to encourage handwashing

Unilever’s Lifebuoy brand has released a new campaign in India, called ‘Lifebuoy Secret Wash’, to encourage children to wash their hands with soap. There are three versions of the campaign – Cricket Champ, Bollywood Princess and Hulk Power. These combine the functional messages of handwashing with soap at critical times with fun actions based on sport, superheroesContinue reading Lifebuoy Secret Wash to encourage handwashing