Improving Helmet Use: Are Our Road Safety Campaigns Effective Enough?

It is now 2019 yet we still face issues with people’s behaviour around helmet use. Wearing a helmet is a basic safety precaution, but not all people wear one. Are our road safety campaigns effective enough? What needs to be improved with current interventions? Here is our perspective on helmet use behaviour in Indonesia.Continue reading Improving Helmet Use: Are Our Road Safety Campaigns Effective Enough?

Meniru Filosofi Jepang dalam Menghargai dan Memaknai Barang

Apa yang Anda lakukan jika baju Anda sobek? Atau jika teko keramik Anda pecah? Kebanyakan dari kita langsung membuang barang-barang yang sudah rusak, tapi rupanya Jepang memiliki teknik reparasi yang unik dan filosofis. Orang-orang Jepang memiliki teknik untuk menggunakan kembali barang yang rusak. Teknik ini dikenal dengan nama boro dan kintsukuroiContinue reading Meniru Filosofi Jepang dalam Menghargai dan Memaknai Barang

K-pop: From Marketing Tactics to Collective Idolisation

The “Korean wave” (Hallyu) has taken the world by storm. Not only has it entered globalised consumer culture, it has become a strategic export commodity.  But what makes the Korean wave so globally accepted? And what has helped turn this restoration and reinvention of South Korean culture into such a staggering phenomenon? How does it disrupt the traditional marketing tactics?Continue reading K-pop: From Marketing Tactics to Collective Idolisation