How Indonesia can create a fantastic life without plastic

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It might be hard for us to dream of a world without plastic. Life has become so convenient since its introduction. When we’re hungry, we can spontaneously buy food as we pass a supermarket or restaurant on our way home because there will be a plastic bag to help us. When we’re thirsty, we can pop into a mini market to buy a drink in a plastic bottle. Plastics, especially plastic bags, have become an integral part of modern life.Continue reading How Indonesia can create a fantastic life without plastic

Fasting and its impact on Indonesian eating habits: myth and reality

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The change in behavior during Ramadhan not only affects the way people spend their money. In Indonesia, as the country with the largest number of Muslims, Ramadhan is the time for families, friends and relatives to gather to break the fast together (in Indonesian it is called ‘Buka Bersama’ or ’BukBer’). So, of course, Ramadhan also changes eating habits. Nielsen conducted research in Indonesia in 2011 and found that during Ramadhan, Indonesians behave the same way as people in UAE, Saudi Arabia, and Egypt. They spend more on food.Continue reading Fasting and its impact on Indonesian eating habits: myth and reality

Hello: Awkward friendship moments save lives on the road

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A new campaign from the New Zealand Transport Agency focuses on driver distraction, a serious road safety issue all over the world. It is often the initial cause of a chain of events that results in serious injury and too often death. There are many potential causes of driver distraction: objects, events, or activities both inside andContinue reading Hello: Awkward friendship moments save lives on the road

Innovations in Social and Behavior Change in Indonesia

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Earlier today at the Luwansa Hotel in Jakarta, Tulodo, together with BeeHives and Simply Sensible, hosted a breakfast seminar  on social marketing focused on innovations in social and behavior change. The hosts conducted a small experiment before the event by testing whether people would take the stairs or the lift from the hotel lobby. TheContinue reading Innovations in Social and Behavior Change in Indonesia