A new campaign from the New Zealand Transport Agency focuses on driver distraction, a serious road safety issue all over the world. It is often the initial cause of a chain of events that results in serious injury and too often death. There are many potential causes of driver distraction: objects, events, or activities both inside and outside the vehicle. The campaign features passengers and drivers questioning the use of mobile phones when behind the wheel. The tagline is: “Put your passengers first. Drive Phone Free.” And in typical Kiwi style, it’s damn funny too.