When Fu Yuanhui, the Chinese swimmer at the Rio Olympic Games, talked about her menstruation as a performance factor, she was the latest in a long line of celebrities playing a role in social and behavior change. In contrast to product promotion, involving celebrities in social campaigns can be even more complicated. But the good news is celebrities can also be very effective. Not only do they attract attention to an issue, e.g. climate change, but the involvement of a celebrity can provide a model for change that enables us to learn a new behavior, like recycling. So how does this work?Continue reading 3 Things you might not know about working with celebrities on social issues
Tomorrow Indonesia celebrates 71 years of independence, during which time its citizens have enjoyed many freedoms. Every year, as the nation prepares to celebrate its birth, many question the health of its political, social and community life. There are those who lament the changing social and cultural norms that appear to undermine traditional community values, citing everything from Pokemon Go obsession to the rise in teenage pregnancies as proof of a deterioration in the national spirit. To address this, the government has responded with a ‘Mental Revolution’ campaign, urging change not just in attitude or behavior, but in the values that underpin society. But can it work?Continue reading Happy 17 August! Is Indonesia’s Mental Revolution under control?
Banyak orang yang tidak tertarik membahas pajak, namun ini penting karena tanpa uang pajak, negara tidak bisa melaksanakan program pembangunan. Setiap hari kita temukan pembahasan mengenai program amnesti pajak (tax amnesty), entah itu dalam berita televisi, kolom ekonomi atau melalui status media sosial. Namun belum jelas seberapa efektif peran pemerintah untuk menyukseskan program amnesti pajak ini, khususnya jika kita lihat alasan seseorang mau mengubah perilakunya.Continue reading Amnesti Pajak: Kamu bangga atau takut?
The change in behavior during Ramadhan not only affects the way people spend their money. In Indonesia, as the country with the largest number of Muslims, Ramadhan is the time for families, friends and relatives to gather to break the fast together (in Indonesian it is called ‘Buka Bersama’ or ’BukBer’). So, of course, Ramadhan also changes eating habits. Nielsen conducted research in Indonesia in 2011 and found that during Ramadhan, Indonesians behave the same way as people in UAE, Saudi Arabia, and Egypt. They spend more on food.Continue reading Fasting and its impact on Indonesian eating habits: myth and reality
A new study by Deakin University’s Gary Sacks and colleagues has calculated the impact on Australia of a tax on sugary drinks, similar to the one that will come into effect in the U.K. in 2018. In their article in The Conversation, Sacks says 25 years after the introduction of the tax in Australia, there would beContinue reading Australia to tax sugary drinks?
Earlier today at the Luwansa Hotel in Jakarta, Tulodo, together with BeeHives and Simply Sensible, hosted a breakfast seminar on social marketing focused on innovations in social and behavior change. The hosts conducted a small experiment before the event by testing whether people would take the stairs or the lift from the hotel lobby. TheContinue reading Innovations in Social and Behavior Change in Indonesia
Indonesia’s Ministry for Energy and Mineral Resources has released a new TV campaign as part of its ‘Indonesia is Energy Independent’ (Indonesia Mandiri Energi). The animated TV spot reveals a common tension in public campaigns of this type. The government often needs to fulfil its political priorities to communicate its achievements as well as work toContinue reading ‘Indonesia is Energy Independent’ campaign
Tulodo has been appointed by Kopernik to manage the Indonesia campaign to support the global Sustainable Energy for All (SE4ALL) agenda. Tulodo is working with Prodigy PR to produce the #IDWomen4Energy advocacy campaign on sustainable energy access in Indonesia. The campaign aims to engage Indonesians to change their behaviors and increase participation on issues relating to sustainable energy. WeContinue reading Tulodo appointed to manage Sustainable Energy for All campaign in Indonesia
Indonesia’s Ministry of Energy and Mineral Resources, together with the World Bank, announced a multi-phase program to introduce affordable, biomass-fueled cookstoves to the 24.5 million families – or 40 percent of households across Indonesia – who still use traditional biomass, mostly firewood, for cooking. For a stove program to succeed in Indonesia, we must frame the interventionContinue reading How social marketing can ensure the success of clean cooking programs in Indonesia
A new report (available below) from a team led by Tulodo’s Nick Goodwin has found promising evidence for the effectiveness of behaviour change approaches in clean cooking interventions. Despite decades of effort, around 2.8 billion people still rely on solid fuels to meet domestic energy needs. There is robust evidence this causes premature death, chronic disease asContinue reading New report on use of behaviour change in clean cooking interventions for economic, health and environmental impact
According to the Myanmar Times, Population Services International (PSI) is working with telcos, Ooredoo and Telenor, to launch a mobile health app for pregnant women. This app will provide up to date information about health, antenatal care, health ministry services, nutrition, and even malaria prevention. According to a UN report, under-five mortality rates are estimated at 52 perContinue reading PSI and Myanmar telcos to launch mobile health information service
India‘s national ID card, “Aadhaar”, has technology that the government says will help eradicate poverty by 2030. The Aadhaar card has 12 digit number and stores identification and biometric data, including a photograph, eye scan, fingerprints and health information that is then stored in a national database. With this highly accurate identification, the Indian government expects the poor will more easily andContinue reading India’s National ID Cards Use Tech to Eradicate Poverty
Bangladesh has held the country’s largest ever measles and rubella vaccination campaign, aiming to reach 52 million children aged 9 months to 15 years, according to a UNICEF report. The campaign has seen thousands of vaccinators and volunteers cover more than 170,000 schools and 150,000 immunisation centres over a three-week period. Dr. Purabi Ahmed, project managerContinue reading Bangladesh launches largest ever measles and rubella vaccination campaign
We’re working on a new advocacy video for a client and have been comparing those with a message on poverty or social change. Here are 20 of our favorites, let us know yours! GetUp Australia: It’s Time (marriage equality) The Girl Effect: The clock is ticking (women and girls) Rainforest Alliance: Follow the frog Global Citizen: Top 5 mythsContinue reading 20 of the best videos to support social and behavior change
Tulodo’s Nicholas Goodwin has been awarded a standing contract with AusAID to provide communications for development services to support the Australian aid program globally. This includes consulting and advice on strategic direction for programs; design, concept and implementation documents; monitoring and evaluation missions; training; technical assistance to other Australian Government agencies; and research and quality assurance services.Continue reading Tulodo awarded AusAID contract for communications for development services