Archives


3 Things you might not know about working with celebrities on social issues

When Fu Yuanhui, the Chinese swimmer at the Rio Olympic Games, talked about her menstruation as a performance factor, she was the latest in a long line of celebrities playing a role in social and behavior change. In contrast to product promotion, involving celebrities in social campaigns can be even more complicated. But the good news is celebrities can also be very effective. Not only do they attract attention to an issue, e.g. climate change, but the involvement of a celebrity can provide a model for change that enables us to learn a new behavior, like recycling. So how does this work?

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Happy 17 August! Is Indonesia’s Mental Revolution under control?

Tomorrow Indonesia celebrates 71 years of independence, during which time its citizens have enjoyed many freedoms. Every year, as the nation prepares to celebrate its birth, many question the health of its political, social and community life. There are those who lament the changing social and cultural norms that appear to undermine traditional community values, citing everything from Pokemon Go obsession to the rise in teenage pregnancies as proof of a deterioration in the national spirit. To address this, the government has responded with a ‘Mental Revolution’ campaign, urging change not just in attitude or behavior, but in the values that underpin society. But can it work?

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Amnesti Pajak: Kamu bangga atau takut?

Banyak orang yang tidak tertarik membahas pajak, namun ini penting karena tanpa uang pajak, negara tidak bisa melaksanakan program pembangunan. Setiap hari kita temukan pembahasan mengenai program amnesti pajak (tax amnesty), entah itu dalam berita televisi, kolom ekonomi atau melalui status media sosial. Namun belum jelas seberapa efektif peran pemerintah untuk menyukseskan program amnesti pajak ini, khususnya jika kita lihat alasan seseorang mau mengubah perilakunya.

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Fasting and its impact on Indonesian eating habits: myth and reality

The change in behavior during Ramadhan not only affects the way people spend their money. In Indonesia, as the country with the largest number of Muslims, Ramadhan is the time for families, friends and relatives to gather to break the fast together (in Indonesian it is called ‘Buka Bersama’ or ’BukBer’). So, of course, Ramadhan also changes eating habits. Nielsen conducted research in Indonesia in 2011 and found that during Ramadhan, Indonesians behave the same way as people in UAE, Saudi Arabia, and Egypt. They spend more on food.

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Australia to tax sugary drinks?

A new study by Deakin University’s Gary Sacks and colleagues has calculated the impact on Australia of a tax on sugary drinks, similar to the one that will come into effect in the U.K. in 2018. In their article in…

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Innovations in Social and Behavior Change in Indonesia

Earlier today at the Luwansa Hotel in Jakarta, Tulodo, together with BeeHives and Simply Sensible, hosted a breakfast seminar  on social marketing focused on innovations in social and behavior change. The hosts conducted a small experiment before the event by…

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‘Indonesia is Energy Independent’ campaign

Indonesia’s Ministry for Energy and Mineral Resources has released a new TV campaign as part of its ‘Indonesia is Energy Independent’ (Indonesia Mandiri Energi). The animated TV spot reveals a common tension in public campaigns of this type. The government…

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Tulodo appointed to manage Sustainable Energy for All campaign in Indonesia

Tulodo has been appointed by Kopernik to manage the Indonesia campaign to support the global Sustainable Energy for All (SE4ALL) agenda. Tulodo is working with Prodigy PR to produce the #IDWomen4Energy advocacy campaign on sustainable energy access in Indonesia. The campaign aims to engage…

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How social marketing can ensure the success of clean cooking programs in Indonesia

Indonesia’s Ministry of Energy and Mineral Resources, together with the World Bank, announced a multi-phase program to introduce affordable, biomass-fueled cookstoves to the 24.5 million families – or 40 percent of households across Indonesia – who still use traditional biomass, mostly firewood,…

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New report on use of behaviour change in clean cooking interventions for economic, health and environmental impact

A new report (available below) from a team led by Tulodo’s Nick Goodwin has found promising evidence for the effectiveness of behaviour change approaches in clean cooking interventions. Despite decades of effort, around 2.8 billion people still rely on solid fuels to…

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