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K-pop: From Marketing Tactics to Collective Idolisation

The “Korean wave” (Hallyu) has taken the world by storm. Not only has it entered globalised consumer culture, it has become a strategic export commodity.  But what makes the Korean wave so globally accepted? And what has helped turn this restoration and reinvention of South Korean culture into such a staggering phenomenon? How does it disrupt the traditional marketing tactics?…Continue readingK-pop: From Marketing Tactics to Collective Idolisation

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The art and science of good storytelling: That Sugar Film

Damon has a lot of questions, especially about sugar. He knows junk food is bad for him but he’s heard different things about how much sugar is really in “healthy” food. And he’s curious about the effects on his body. He decides to find out and share his learning experience by making a documentary – That Sugar Film. Let’s take a look at this form of communications and how it engages its audiences.…Continue readingThe art and science of good storytelling: That Sugar Film

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HIV dan AIDS: Dekat di mata, jauh di hati

Berdasarkan Survei Demografi dan Kesehatan Indonesia 2012 (SDKI, hal. 178), tingkat pengetahuan komprehensif tentang AIDS masyarakat Indonesia masih sangat rendah. Bagaimana dengan Anda? Salah satu tindakan untuk pencegahan HIV/AIDS adalah melalui tes HIV. Bagaimanakah tes HIV di Indonesia? Lihat informasinya di sini.…Continue readingHIV dan AIDS: Dekat di mata, jauh di hati