K-pop: From Marketing Tactics to Collective Idolisation

The β€œKorean wave” (Hallyu) has taken the world by storm. Not only has it entered globalised consumer culture, it has become a strategic export commodity. Β But what makes the Korean wave so globally accepted? And what has helped turn this restoration and reinvention of South Korean culture into such a staggering phenomenon? How does it disrupt the traditional marketing tactics?Continue reading K-pop: From Marketing Tactics to Collective Idolisation

Empathy Map: Setting a common ground for multiple UX designers

For human-centred-design practitioner, empathy is the first and foremost element that should be determined before going to other layers of process. As the principle of human-centred design gives us the safety net to not produce a top-down solution, empathising with the user we design the solution for will avoid product failure. Then is there any tool to set a common ground for multiple designers workingContinue reading Empathy Map: Setting a common ground for multiple UX designers