New MRT, old habits: lessons learned from MRT Jakarta trial run

Despite the euphoric celebration of this transport technology finally coming to Jakarta, the MRT that stretches along a 15.7km route from Bundaran HI (Hotel Indonesia Roundabout) in Central Jakarta to Lebak Bulus in South Jakarta has raised much discussion on social media about the habits and attitudes of passengers. This is because existing public transport modes in Jakarta …Continue reading New MRT, old habits: lessons learned from MRT Jakarta trial run

Millennials and Money: Disrupting Conventional Financial Services

Millennials are now well into their 30s and their priorities are shifting to a family-oriented way of life – weddings, children’s education, and buying a house – which requires savings and investment. This is a big shift away from what one generally associates with millennials – being lifestyle-oriented and living for the moment. As a result, financial services providers are looking for …Continue reading Millennials and Money: Disrupting Conventional Financial Services

K-pop: From Marketing Tactics to Collective Idolisation

The “Korean wave” (Hallyu) has taken the world by storm. Not only has it entered globalised consumer culture, it has become a strategic export commodity.  But what makes the Korean wave so globally accepted? And what has helped turn this restoration and reinvention of South Korean culture into such a staggering phenomenon? How does it disrupt the traditional marketing tactics?Continue reading K-pop: From Marketing Tactics to Collective Idolisation

Empathy Map: Setting a common ground for multiple UX designers

For human-centred-design practitioner, empathy is the first and foremost element that should be determined before going to other layers of process. As the principle of human-centred design gives us the safety net to not produce a top-down solution, empathising with the user we design the solution for will avoid product failure. Then is there any tool to set a common ground for multiple designers workingContinue reading Empathy Map: Setting a common ground for multiple UX designers