Creating, Accessing and Sharing Value: Social marketing evidence and experience from Indonesia, Timor-Leste and Bangladesh

Nick Goodwin (Director, Tulodo Indonesia) and Lamberto Pinto (Sanitation Program Manager, Partnership for Human Development, Timor-Leste were recently featured as speakers at the 2018 International Social Marketing Conference (ISMC) in Singapore. The panel discussed how to create, access and share value to help …’Continue reading Creating, Accessing and Sharing Value: Social marketing evidence and experience from Indonesia, Timor-Leste and Bangladesh

Intervensi untuk Program Anti-Rokok: Pentingnya Branding dan Segmentasi

Tulodo Indonesia (Dr Nicholas Goodwin dan Heribertus Rinto Wibowo) menjadi pembicara dalam salah satu sesi di Seminar Etika Pemasaran Rokok di Indonesia: Implikasi terhadap Kebijakan Pengendalian Tembakau pada tanggal 19 Juli 2017 di Yogyakarta. Acara ini diselenggarakan oleh Edinburgh Napier University serta Pusat Perilaku dan Promosi Kesehatan Fakultas Kedokteran Universitas Gadjah Mada.Continue reading Intervensi untuk Program Anti-Rokok: Pentingnya Branding dan Segmentasi

The art and science of good storytelling: That Sugar Film

Damon has a lot of questions, especially about sugar. He knows junk food is bad for him but he’s heard different things about how much sugar is really in “healthy” food. And he’s curious about the effects on his body. He decides to find out and share his learning experience by making a documentary – That Sugar Film. Let’s take a look at this form of communications and how it engages its audiences.Continue reading The art and science of good storytelling: That Sugar Film

The Zika virus: is there a silver lining to our fear?

Zika, the mosquito-borne virus, has been declared an international health emergency by the WHO. The international agency reports tremendous healthcare costs waiting ahead as the virus travels across continents and countries, seemingly unstoppable. We can imagine the grown-up babies who are suffering from microcephaly – strongly linked with the Zika virus. It will be a hard life for them and their carers because microcephaly has been linked with problems such as developmental delays, intellectual disability, hearing loss, vision problems, and it can be life-threatening. But even this tragedy may have a silver lining.Continue reading The Zika virus: is there a silver lining to our fear?

3 Things you might not know about working with celebrities on social issues

When Fu Yuanhui, the Chinese swimmer at the Rio Olympic Games, talked about her menstruation as a performance factor, she was the latest in a long line of celebrities playing a role in social and behavior change. In contrast to product promotion, involving celebrities in social campaigns can be even more complicated. But the good news is celebrities can also be very effective. Not only do they attract attention to an issue, e.g. climate change, but the involvement of a celebrity can provide a model for change that enables us to learn a new behavior, like recycling. So how does this work?Continue reading 3 Things you might not know about working with celebrities on social issues

Kenaikan harga belum cukup hilangkan bau rokok di baju bangsa Indonesia

Ganda bulutangkis Indonesia berhasil mengharumkan nama bangsa dengan membawa pulang medali emas dari Olimpiade Rio. Akan tetapi harum tersebut sedikit berbau rokok, karena salah satu sponsor utama adalah perusahaan tembakau. Kecanduan Indonesia terhadap rokok telah menjangkau seluruh lapisan masyarakat. Di sini kita membahas solusinya.Continue reading Kenaikan harga belum cukup hilangkan bau rokok di baju bangsa Indonesia

Happy 17 August! Is Indonesia’s Mental Revolution under control?

Tomorrow Indonesia celebrates 71 years of independence, during which time its citizens have enjoyed many freedoms. Every year, as the nation prepares to celebrate its birth, many question the health of its political, social and community life. There are those who lament the changing social and cultural norms that appear to undermine traditional community values, citing everything from Pokemon Go obsession to the rise in teenage pregnancies as proof of a deterioration in the national spirit. To address this, the government has responded with a ‘Mental Revolution’ campaign, urging change not just in attitude or behavior, but in the values that underpin society. But can it work?Continue reading Happy 17 August! Is Indonesia’s Mental Revolution under control?

How Indonesia can create a fantastic life without plastic

It might be hard for us to dream of a world without plastic. Life has become so convenient since its introduction. When we’re hungry, we can spontaneously buy food as we pass a supermarket or restaurant on our way home because there will be a plastic bag to help us. When we’re thirsty, we can pop into a mini market to buy a drink in a plastic bottle. Plastics, especially plastic bags, have become an integral part of modern life.Continue reading How Indonesia can create a fantastic life without plastic

Ada Apa dengan Hari Pertama Sekolah?

Hari pertama masuk sekolah seringkali menjadi pengalaman yang mendebarkan. Entah itu perasaan takut karena akan bertemu dengan teman-teman baru, atau cemas karena memikirkan kegalakan guru yang mengajar. Ketika tiba tahun ajaran baru, pasti setiap orang akan mengalami hari pertamanya di sekolah, terlepas dari berapapun kelas mereka atau sepanjang apapun liburan yang mereka jalani sebelum masuk sekolah hari pertama. Akan tetapi, tahun 2016 menjadi tahun ajaran baru yang lebih istimewa daripada tahun-tahun sebelumnya di Indonesia. Kementerian Pendidikan dan Kebudayaan (Kemendikbud) pada tahun ini memberikan perhatian khusus terhadap Hari Pertama Sekolah dengan melakukan kampanye #HariPertamaSekolah.Continue reading Ada Apa dengan Hari Pertama Sekolah?

Fasting and its impact on Indonesian eating habits: myth and reality

The change in behavior during Ramadhan not only affects the way people spend their money. In Indonesia, as the country with the largest number of Muslims, Ramadhan is the time for families, friends and relatives to gather to break the fast together (in Indonesian it is called ‘Buka Bersama’ or ’BukBer’). So, of course, Ramadhan also changes eating habits. Nielsen conducted research in Indonesia in 2011 and found that during Ramadhan, Indonesians behave the same way as people in UAE, Saudi Arabia, and Egypt. They spend more on food.Continue reading Fasting and its impact on Indonesian eating habits: myth and reality

How successful are anti-rape campaigns?

Once again, a rape case has become a trending topic. It is because of a provocative article posted by Buzzfeed News. This case involved Brock Turner, a Stanford University student, who sexually assaulted an unconscious woman behind a dumpster. The article was very influential among the netizens, as reviewed by Adweek. For every person who shared it, 12 more people saw it.Continue reading How successful are anti-rape campaigns?

Hello: Awkward friendship moments save lives on the road

A new campaign from the New Zealand Transport Agency focuses on driver distraction, a serious road safety issue all over the world. It is often the initial cause of a chain of events that results in serious injury and too often death. There are many potential causes of driver distraction: objects, events, or activities both inside andContinue reading Hello: Awkward friendship moments save lives on the road

Innovations in Social and Behavior Change in Indonesia

Earlier today at the Luwansa Hotel in Jakarta, Tulodo, together with BeeHives and Simply Sensible, hosted a breakfast seminar  on social marketing focused on innovations in social and behavior change. The hosts conducted a small experiment before the event by testing whether people would take the stairs or the lift from the hotel lobby. TheContinue reading Innovations in Social and Behavior Change in Indonesia

Social franchise to solve toilet trouble

A recent article in The Conversation reveals some of the excellent advances made in addressing the persistent and devastating impacts of a lack of access to sanitation. One interesting one is a business called Sanergy, which profits from providing clean toilet services and the collection and treatment of waste. Sanergy provides the toilets, keeps them clean, removes the waste, treats andContinue reading Social franchise to solve toilet trouble

‘Indonesia is Energy Independent’ campaign

Indonesia’s Ministry for Energy and Mineral Resources has released a new TV campaign as part of its ‘Indonesia is Energy Independent’ (Indonesia Mandiri Energi). The animated TV spot reveals a common tension in public campaigns of this type. The government often needs to fulfil its political priorities to communicate its achievements as well as work toContinue reading ‘Indonesia is Energy Independent’ campaign

Social and behaviour change in Papua New Guinea

Tulodo is in Port Moresby for a few days as part of its research project funded by Australia’s DFAT. So far we’ve had useful meetings and found an interesting variety of organisations working on social and behaviour change. Here is a selection of a few with some of their programs and initiatives: Susu Mamas: health services CPL Foundation:Continue reading Social and behaviour change in Papua New Guinea

Cold turkey better than hot pharma for smoking cessation

It turns out most people quit smoking without any assistance, despite the push by big pharma to sell their products and services. While some people think cold turkey implies there are no “interventions”, years of efforts to change behaviours and social norms have probably produced the effect of an intervention on those who choose toContinue reading Cold turkey better than hot pharma for smoking cessation

Tulodo to partner with Kopernik on Fire Up Central Java Clean Cookstove project in Indonesia

As part of Indonesia’s Ministry of Energy and Mineral Resources and World Bank Clean Stove Initiative (CSI), Tulodo is partnering with Kopernik to market cleaner cookstoves to poor households in Central Java. Tulodo’s role on the Fire Up Central Java Cleaner Cookstove project is to design and manage the marketing and community mobilisation activities, include formative research, marketing strategy, stakeholder engagement, capacityContinue reading Tulodo to partner with Kopernik on Fire Up Central Java Clean Cookstove project in Indonesia

How social marketing can ensure the success of clean cooking programs in Indonesia

Indonesia’s Ministry of Energy and Mineral Resources, together with the World Bank, announced a multi-phase program to introduce affordable, biomass-fueled cookstoves to the 24.5 million families – or 40 percent of households across Indonesia – who still use traditional biomass, mostly firewood, for cooking. For a stove program to succeed in Indonesia, we must frame the interventionContinue reading How social marketing can ensure the success of clean cooking programs in Indonesia

New report on use of behaviour change in clean cooking interventions for economic, health and environmental impact

A new report (available below) from a team led by Tulodo’s Nick Goodwin has found promising evidence for the effectiveness of behaviour change approaches in clean cooking interventions. Despite decades of effort, around 2.8 billion people still rely on solid fuels to meet domestic energy needs. There is robust evidence this causes premature death, chronic disease asContinue reading New report on use of behaviour change in clean cooking interventions for economic, health and environmental impact

Change agents at the USF Social Marketing Conference

Tulodo’s Nick Goodwin and Irma Martam attended the recent Social Marketing Conference, hosted by the University of South Florida. Irma was the recipient of the conference’s prestigious Fostering Equity Scholarship and attended the pre-conference Training Academy with social marketing practitioners and researchers from around the world. Nick’s plenary presentation focused on the use of change agents –Continue reading Change agents at the USF Social Marketing Conference

Nurse Nicole gives good advice to flirty men on Tinder

June is Men’s Health Month in the US and to celebrate its 20th anniversary, we bring you the story of a creative way to change men’s health behaviours. According to the Men’s Health Resource Center, men are more likely to go long periods of time without going to the doctor, they’re less likely to adopt preventive health measures,Continue reading Nurse Nicole gives good advice to flirty men on Tinder

20 of the best videos to support social and behavior change

We’re working on a new advocacy video for a client and have been comparing those with a message on poverty or social change. Here are 20 of our favorites, let us know yours! GetUp Australia: It’s Time (marriage equality) The Girl Effect: The clock is ticking (women and girls) Rainforest Alliance: Follow the frog Global Citizen: Top 5 mythsContinue reading 20 of the best videos to support social and behavior change

Introducing Tulodo’s AgentMaker system

Kochi, India: Irma Martam will introduce Tulodo’s new AgentMaker concept this week at the Global Health Conference on Social Marketing and Franchising. AgentMaker is an innovative mobile platform that enables managers to identify and develop effective change agents to deliver and monitor social and behavior change programs. We’re pretty excited to start this process of bringingContinue reading Introducing Tulodo’s AgentMaker system

Tulodo leads new DFID project on clean cooking

Tulodo’s Nicholas Goodwin and Sarah O’Farrell have recently been awarded a new project, working with the UK’s Dept. for International Development (DFID) on the ‘Behaviour Change Study on Clean Cooking Effectiveness.’ Nick leads the team to research and produce a report on the effectiveness of behavior change interventions on clean cooking globally, including cost effectiveness analysis andContinue reading Tulodo leads new DFID project on clean cooking

Brunei adopts social marketing to address health issues

According to the Brunei Times, the Ministry of Health recently ran  a three-day workshop on social marketing as part of Brunei’s emphasis on prevention of diseases and its increased efforts to promote healthy living. Held at the Health Promotion Centre, Hjh Zahrah Dato Paduka Hj Hashim, Acting Director General of the Ministry of Health noted theContinue reading Brunei adopts social marketing to address health issues

China to ban tobacco advertising, promotion and sponsorship?

China’s Center for Disease Control has released the “2013 China Tobacco Control Report” which calls for a comprehensive ban on tobacco advertising, promotion and sponsorship. China needs to make significant investments to change both social norms and behaviors around smoking, which will also help create a supportive environment for this new legislation. In China, between 2003 and 2008,Continue reading China to ban tobacco advertising, promotion and sponsorship?

Menkes Indonesia mencanangkan Imunisasi Lanjutan pada anak batita

Menkes Indonesia mencanangkan Imunisasi Lanjutan pada anak batita (bawah tiga tahun). Imunisasi lanjutan ini diberikan kepada semua anak usia 1,5 dan 2 tahun, guna meningkatkan kekebalan terhadap campak, difteri, pertusis, tetanus, hepatitis B dan Hib. Program penguatan kekebalan dengan program imunisasi lanjutan akan dimulai tahun ini di  empat propinsi, yaitu Jawa Barat, Yogyakarta, Bali dan NusaContinue reading Menkes Indonesia mencanangkan Imunisasi Lanjutan pada anak batita

Lifebuoy Secret Wash to encourage handwashing

Unilever’s Lifebuoy brand has released a new campaign in India, called ‘Lifebuoy Secret Wash’, to encourage children to wash their hands with soap. There are three versions of the campaign – Cricket Champ, Bollywood Princess and Hulk Power. These combine the functional messages of handwashing with soap at critical times with fun actions based on sport, superheroesContinue reading Lifebuoy Secret Wash to encourage handwashing

Australia’s National Preventive Health Research Strategy 2013-2018

The Australian National Preventive Health Agency (ANPHA*) has released its National Preventive Health Research Strategy (2013-2018). The model for this strategy is focused on knowledge supported by four interconnected blocks: Research: to support decisions and practice Supportive Systems: policies, funding mechanisms, information sharing, coalitions and data Culture: changing beliefs and patterns of behaviour People: enhancing skills,Continue reading Australia’s National Preventive Health Research Strategy 2013-2018

UNICEF’s approach to social and behavior change

UNICEF was one of the first organizations to practice and advocate for the use of social and behavior change approaches. UNICEF sees behavior and social change as complementary techniques used to define and address people’s individual, interpersonal and social influences. UNICEF has a Communications for Development Division (C4D), which integrates social and behavior change approachesContinue reading UNICEF’s approach to social and behavior change