Tag: social marketing
Creating, Accessing and Sharing Value: Social marketing evidence and experience from Indonesia, Timor-Leste and Bangladesh
Nick Goodwin (Director, Tulodo Indonesia) and Lamberto Pinto (Sanitation Program Manager, Partnership for Human Development, Timor-Leste were recently featured as speakers at the 2018 International Social Marketing Conference (ISMC) in Singapore. The panel discussed how to create, access and share value to help …’…
Intervensi untuk Program Anti-Rokok: Pentingnya Branding dan Segmentasi
Tulodo Indonesia (Dr Nicholas Goodwin dan Heribertus Rinto Wibowo) menjadi pembicara dalam salah satu sesi di Seminar Etika Pemasaran Rokok di Indonesia: Implikasi terhadap Kebijakan Pengendalian Tembakau pada tanggal 19 Juli 2017 di Yogyakarta. Acara ini diselenggarakan oleh Edinburgh Napier University serta Pusat Perilaku dan Promosi Kesehatan Fakultas Kedokteran Universitas Gadjah Mada.…
Indonesian Youth in the 21st Century Report
Tulodo’s Nick Goodwin and Irma Martam led the research for this report, ‘Indonesian Youth in the 21st Century’. The report was commissioned by UNFPA through the UN Inter-Agency Network on Youth Development (IANYD) and in collaboration with the Ministry of Youth and Sports. It covers a broad range of policies and issues
Download Paper/Report…
The art and science of good storytelling: That Sugar Film
Damon has a lot of questions, especially about sugar. He knows junk food is bad for him but he’s heard different things about how much sugar is really in “healthy” food. And he’s curious about the effects on his body. He decides to find out and share his learning experience by making a documentary – That Sugar Film. Let’s take a look at this form of communications and how it engages its audiences.…
HIV dan AIDS: Dekat di mata, jauh di hati
Berdasarkan Survei Demografi dan Kesehatan Indonesia 2012 (SDKI, hal. 178), tingkat pengetahuan komprehensif tentang AIDS masyarakat Indonesia masih sangat rendah. Bagaimana dengan Anda? Salah satu tindakan untuk pencegahan HIV/AIDS adalah melalui tes HIV. Bagaimanakah tes HIV di Indonesia? Lihat informasinya di sini.…
The Zika virus: is there a silver lining to our fear?
Zika, the mosquito-borne virus, has been declared an international health emergency by the WHO. The international agency reports tremendous healthcare costs waiting ahead as the virus travels across continents and countries, seemingly unstoppable. We can imagine the grown-up babies who are suffering from microcephaly – strongly linked with the Zika virus. It will be a hard life for them and their carers because microcephaly has been linked with problems such as developmental delays, intellectual disability, hearing loss, vision problems, and it can be life-threatening. But even this tragedy may have a silver lining.…
3 Things you might not know about working with celebrities on social issues
When Fu Yuanhui, the Chinese swimmer at the Rio Olympic Games, talked about her menstruation as a performance factor, she was the latest in a long line of celebrities playing a role in social and behavior change. In contrast to product promotion, involving celebrities in social campaigns can be even more complicated. But the good news is celebrities can also be very effective. Not only do they attract attention to an issue, e.g. climate change, but the involvement of a celebrity can provide a model for change that enables us to learn a new behavior, like recycling. So how does this work?…
Kenaikan harga belum cukup hilangkan bau rokok di baju bangsa Indonesia
Ganda bulutangkis Indonesia berhasil mengharumkan nama bangsa dengan membawa pulang medali emas dari Olimpiade Rio. Akan tetapi harum tersebut sedikit berbau rokok, karena salah satu sponsor utama adalah perusahaan tembakau. Kecanduan Indonesia terhadap rokok telah menjangkau seluruh lapisan masyarakat. Di sini kita membahas solusinya.…
Happy 17 August! Is Indonesia’s Mental Revolution under control?
Tomorrow Indonesia celebrates 71 years of independence, during which time its citizens have enjoyed many freedoms. Every year, as the nation prepares to celebrate its birth, many question the health of its political, social and community life. There are those who lament the changing social and cultural norms that appear to undermine traditional community values, citing everything from Pokemon Go obsession to the rise in teenage pregnancies as proof of a deterioration in the national spirit. To address this, the government has responded with a ‘Mental Revolution’ campaign, urging change not just in attitude or behavior, but in the values that underpin society. But can it work?…
How Indonesia can create a fantastic life without plastic
It might be hard for us to dream of a world without plastic. Life has become so convenient since its introduction. When we’re hungry, we can spontaneously buy food as we pass a supermarket or restaurant on our way home because there will be a plastic bag to help us. When we’re thirsty, we can pop into a mini market to buy a drink in a plastic bottle. Plastics, especially plastic bags, have become an integral part of modern life.…
Ada Apa dengan Hari Pertama Sekolah?
Hari pertama masuk sekolah seringkali menjadi pengalaman yang mendebarkan. Entah itu perasaan takut karena akan bertemu dengan teman-teman baru, atau cemas karena memikirkan kegalakan guru yang mengajar. Ketika tiba tahun ajaran baru, pasti setiap orang akan mengalami hari pertamanya di sekolah, terlepas dari berapapun kelas mereka atau sepanjang apapun liburan yang mereka jalani sebelum masuk sekolah hari pertama. Akan tetapi, tahun 2016 menjadi tahun ajaran baru yang lebih istimewa daripada tahun-tahun sebelumnya di Indonesia. Kementerian Pendidikan dan Kebudayaan (Kemendikbud) pada tahun ini memberikan perhatian khusus terhadap Hari Pertama Sekolah dengan melakukan kampanye #HariPertamaSekolah.…
Fasting and its impact on Indonesian eating habits: myth and reality
The change in behavior during Ramadhan not only affects the way people spend their money. In Indonesia, as the country with the largest number of Muslims, Ramadhan is the time for families, friends and relatives to gather to break the fast together (in Indonesian it is called ‘Buka Bersama’ or ’BukBer’). So, of course, Ramadhan also changes eating habits. Nielsen conducted research in Indonesia in 2011 and found that during Ramadhan, Indonesians behave the same way as people in UAE, Saudi Arabia, and Egypt. They spend more on food.…
How successful are anti-rape campaigns?
Once again, a rape case has become a trending topic. It is because of a provocative article posted by Buzzfeed News. This case involved Brock Turner, a Stanford University student, who sexually assaulted an unconscious woman behind a dumpster. The article was very influential among the netizens, as reviewed by Adweek. For every person who shared it, 12 more people saw it.…
