We’re working on a new advocacy video for a client and have been comparing those with a message on poverty or social change. Here are 20 of our favorites, let us know yours! GetUp Australia: It’s Time (marriage equality) The Girl Effect: The clock is ticking (women and girls) Rainforest Alliance: Follow the frog Global Citizen: Top 5 mythsContinue reading 20 of the best videos to support social and behavior change
Introducing Tulodo’s AgentMaker system
Kochi, India: Irma Martam will introduce Tulodo’s new AgentMaker concept this week at the Global Health Conference on Social Marketing and Franchising. AgentMaker is an innovative mobile platform that enables managers to identify and develop effective change agents to deliver and monitor social and behavior change programs. We’re pretty excited to start this process of bringingContinue reading Introducing Tulodo’s AgentMaker system
Gates Grand Challenges Round 12 grants: Inciting Healthy Behaviors: nudge, disrupt, leapfrog, reach
The Gates Foundation’s Grand Challenges in Global Health initiative has issued Round 12 of its Explorations grant program. The latest round includes a new theme for grants: “Inciting Healthy Behaviors: nudge, disrupt, leapfrog, reach”. According to Gates, convincing people to take simple steps for their own health should be easy. But encouraging healthy behaviors is not straightforward. LivingContinue reading Gates Grand Challenges Round 12 grants: Inciting Healthy Behaviors: nudge, disrupt, leapfrog, reach
Safer Journeys: NZ drug driving campaign
The NZ Transport Agency has launched a new behavior change program to reduce the harm caused by drugged drivers. Safer Journeys aims to significantly reduce the incidence of drug-impaired driving, with fewer people losing their lives or suffering serious injuries. The same agency that brought us the highly acclaimed “Legend” campaign on drink driving, is nowContinue reading Safer Journeys: NZ drug driving campaign
Lifebuoy Secret Wash to encourage handwashing
Unilever’s Lifebuoy brand has released a new campaign in India, called ‘Lifebuoy Secret Wash’, to encourage children to wash their hands with soap. There are three versions of the campaign – Cricket Champ, Bollywood Princess and Hulk Power. These combine the functional messages of handwashing with soap at critical times with fun actions based on sport, superheroesContinue reading Lifebuoy Secret Wash to encourage handwashing