Cold turkey better than hot pharma for smoking cessation

cold-turkeyIt turns out most people quit smoking without any assistance, despite the push by big pharma to sell their products and services. While some people think cold turkey implies there are no “interventions”, years of efforts to change behaviours and social norms have probably produced the effect of an intervention on those who choose to give up without help.

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Nicholas Goodwin

Behaviour change and international development guy.

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